EP018 - Grupo Boticário & Treasure Data: Um case de sucesso de Customer Data Platform (CDP)

from Data Circle Podcast · host Artefact

Neste episódio do Data Circle Podcast, discutimos o que é uma Customer Data Platform (CDP) e seu papel fundamental na transformação digital das empresas. Recebemos Ana Maria Serrano, da Treasure Data, e Fábio Silva, do Grupo Boticário, para falar sobre como essas plataformas podem unificar dados e otimizar as estratégias de marketing. Exploramos os principais recursos de uma CDP, a importância de escolher a estratégia correta para maximizar o ROI e como garantir que sua implementação traga o valor esperado para a organização.Tópicos Abordados: O que é uma Customer Data Platform (CDP) e por que ela é crucial para empresas modernas? Quais são os principais recursos oferecidos por uma CDP, com exemplos da Treasure Data? Como planejar e executar uma estratégia eficaz para garantir o ROI da implementação de uma CDP? Convidados: Ana Maria Serrano (Global Customer Success Manager na Treasure Data) e Fábio Bispo (Líder de MarTech Data e CDP no Grupo Boticário)

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This episode is 1 hour and 13 minutes long.

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This episode was published on September 30, 2024.

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