EP02: How Do the Best Brands Create Loyalty Within Their Businesses? What about SaaS? Agency

What this episode covers

Loyalty and the Future of SaaS: Engaging Communities in the Digital Age Subscribe to our newsletter! We drop weekly hot takes, totally unfiltered. Join us at ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://asompod.com⁠⁠⁠⁠⁠⁠⁠⁠ In this episode of the ASOM Pod, the hosts Jimmy Kim (CIO and founder of Sendlane) and John Roman (CEO and co-founder of BattlBox), Amer Grozdanic (CEO & Co-Founder of Praella) and Bryan MacDonald (Director of Ecommerce at Oma’s Pride) discuss the evolving concept of loyalty amid personal tales and industry insights. They discuss personal midlife crises, the excitement of acquiring cars and baseball cards, and the critical role of loyalty in the digital age. The conversation shifts to the future of Software as a Service (SaaS), featuring a lively debate with contrasting viewpoints. The discussion highlights the importance of brand loyalty through community-building, customer experiences, and digital engagement. The hosts emphasize excellent customer support, and contrast approaches between software companies and e-commerce brands. The episode includes gratitude for the audience, a discussion on combating scams on digital platforms, and a teaser for the next episode. Please like, share and subscribe if you enjoyed this video! That’s how we know you like it! 00:00 Midlife Crisis and Car Purchases 00:48 Baseball Cards and Collectibles 01:23 Welcome to the ASOM Pod 01:40 Discussing Loyalty in the Digital Age 05:10 Brand Loyalty and Consumer Behavior 13:47 The Power of Community in Brand Loyalty 15:38 Customer Service and Loyalty Programs 20:01 BattlBox: Building Loyalty Through Community 28:52 Customer Service Stories: Hello Bello and Chewy 31:16 Retail Loyalty vs. Digital Experience 32:05 The Importance of a Good Product 33:12 Founders and Social Media Engagement 35:52 Humanizing Brands and Customer Experience 36:46 B2B Loyalty: Partner vs. Vendor 38:38 Human Connection in Software Support 52:29 Subscription Models and Customer Loyalty 58:17 Wrapping Up: Final Thoughts on Loyalty Follow Jimmy Kim at: X: https://www.twitter.com/yojimmykim Linkedin: https://www.linkedin.com/in/yojimmykim IG: https://www.instagram.com/@yojimmykim Tik Tok: https://www.tiktok.com/@yojimmykim Follow Bryan MacDonald at: X: https://www.twitter.com/bryanomaspride LinkedIn: https://www.linkedin.com/in/bryan-macdonald-ct IG: https://www.instagram.com/@anythingbutasalad Tik Tok: https://www.tiktok.com/@anythingbutasalad Follow John Roman at: X: https://www.twitter.com/@JohnMRoman Linkedin: https://www.linkedin.com/in/john-roman/ IG: https://www.instagram.com/@johnnyromes Tik Tok: https://www.tiktok.com/@johnmroman Follow Amer Grozdanic at: X: https://www.twitter.com/@AmerGrozdanic Linkedin: https://www.linkedin.com/in/amer-grozdanic IG: https://www.instagram.com/@amergrozdanic Tik Tok: https://www.tiktok.com/@amergrozdanic #ecommerce #ecommercepodcast #customerloyalty #ecomloyalty #doesloyaltywork #ecompod #asompodcast #podcast

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