EP023: Interview with Blogger and Author Rohit Bhargava

Episode 23  Rohit Bhargava Author of Personality Not Included, Podcast of the Week, 25 Styles of Blogging, Using Personality to Build your Personal Brand, Be Your Own Brand Manager, Building your Net, Influencers and A-Listers, Marketing Karma, 5 Rules of Social Media Optimization, The Window of Suckiness, The Financial Aid Podcast’s Christopher S. Penn, Meet up at eBay Live in Chicago June 19-21  and SIPA’s National Convention in Washington June 2-3, Google Analytics, Podcast of the Week Mitch Joel’s Six Pixels of Separation, Song-of-the-Week Aaron Zimmer’s Wrong Side, New Sponsor! GoToMeeting and GoToWebinar http://www.GoToMeeting.comCall our 24-Hour K7 Call-in line 206-888-6606 Show Notes:Introduction10 Golden Rules Podcast on iTunes00:05 Christopher S Penn The Financial Aid Podcast00:41 Ten Golden Rules Podcast IntroductionUpcoming Ten Golden Rules PresentationsMay 29 “Ten Things Every CEO Needs to Know About Internet Marketing”June 2-3 SIPA’s National Conference, Washington DCJune 19-21 eBay Live in ChicagoNew Podcast Sponsor! GoToMeeting and GoToWebinar06:59 Call-In Bryan McGovern HiJinks.tvWinner of Seth Godin’s BookMeatball Sundae08:08 K7 Mark Mitchell from New Jersey Question about Google Analytics Data SafetyAvinash Kaushik Google’s Analytics Evangelist Author of Analytics: An Hour a Day referred Mark to Google Analytics data sharing.12:33 K7 Joy Howell How to play a podcast14:31 Larry Port Rocket Matter – Joke of The Week15:47 Blog or Podcast of the Week!Congratulations to Mitch Joel for Episode 101 of the Six Pixels of Separation PodcastSports Illustrated article about surfer Dale Webster20:02 Rohit Bhargava DiscussionThe Influential Marketing BlogRohit Bhargava is the Author of the new book Personality Not Included : Why Companies Lose Their Authenticity And How Great Brands Get it Back Personality Not IncludedHow to find time to blog when it’s not your day jobWriting in HeadlinesScott Monty The Social Media Marketing BlogThe 25 Basic Styles of BloggingGuy KawasakiLink Bait5 Rules of Social Media OptimizationJay’s guest post on Rohit’s Blog The 10 Golden Rules for building your Personal BrandPersonality Not Included : Why Companies Lose Their Authenticity And How Great Brands Get it Back Personality Not IncludedThree Elements of Personality Unique, Authentic, TalkableThe Window of Suckiness53:27 Song-of-the-WeekAaron Zimmer and the Generals “Wrong Side”Aaron Zimmer.com56:49 Ten Golden Rules Extro57:28 Arno Lubbinge – Produced with CastBlaster57:32 Natalie Gelman – 10 Golden Rules Jingle  Transcript-1Transcript of 10 Golden Rules of Internet Marketing Podcast – Episode #23Aired – 5/18/2008CHRISTOPHER PENN: This is Christopher Penn of THE FINANCIAL AID PODCAST, PodCamp and MARKETING OVER COFFEE. With the price of gold at all time highs, this is probably the closest you’ll ever get to 10 golden anything, so enjoy THE 10 GOLDEN RULES OF INTERNET MARKETING PODCAST with Jay Berkowitz.JAY BERKOWITZ: Welcome to episode 23 of THE 10 GOLDEN RULES OF INTERNET MARKETING PODCAST. We have one of the world’s top marketing bloggers and the author of a new book called PERSONALITY NOT INCLUDED. We have a bunch of great call-ins, a Joke of The Week and some exciting news from one of our favorite podcasters.  So let’s get to it.MUSIC BREAKFEMALE ANNOUNCER: Welcome to THE 10 GOLDEN RULES OF INTERNET MARKETING PODCAST. Featuring the latest strategies and techniques to drive traffic to your website and convert that traffic into sales. Now here’s the CEO of  www.tengoldenrules.com, Jay Berkowitz.JAY: Well good morning, good afternoon, good evening, wherever and whenever this podcast finds you thank you so much for joining us for number 23. If you’re a regular listener, it’s been a while since we’ve been together. If you’re listening to back episodes and it’s some time in 2010, I guess this is kind of like some Back to the Future, Lost time-shifting adventure, so it won’t really matter. I’m working on a couple of really exciting projects.  We’re finally getting down to the short strokes on the 10 Golden Rules of Internet Marketing Book. We’re going to have it finished by eBay Live on June 18-20th. We’re also working on an internet marketing certificate for a major university. We’ll have a lot more news on that coming up soon. If you enjoy this show, you can subscribe at iTunes and you’ll get every episode for free. Or you can listen to each show at www.tengoldenrules.com. We’d love you to be a part of the show. Please call our digital call-in line any time of the day or night. It’s an automated recording system and we’ll play your question or comments on the show and we’ll give you a link to your website on the show notes. The phone number is (206)888-6606. Or you can record a digital comment and email it to me at [email protected] BREAKJAY: At the start of the show we heard from Christopher S. Penn. He’s the co-founder of PodCamps, the host of THE FINANCIAL AID PODCAST and a great show called MARKETING OVER COFFEE. I spent about an hour conversing with Christopher. We talked internet marketing, personal branding, podcasting. He’s one of the sharpest minds and best technical practitioners in our space. That show will be up next,...