EP026 – Start With One KPI Just 60-Minutes per Day on LinkedIn with Paul Green

Welcome to another episode of It's a Numbers Game Podcast by The MSP Finance Team with Daniel Welling and Adam Morris.    We created It's a Numbers Game Podcast to help MSP owners learn and understand how to build and maintain a financially healthy MSP business. In this podcast series, MSP business owners like you will learn the fundamental steps, the tips and tricks, the dos and don'ts to achieve MSP financial growth.      Paul Green joins Adam and Daniel for this episode and successfully answers Adam's 17-questions in 1-go, starting with why MSP marketing is so difficult; Uneducated customers, who make decisions based on emotions, pick an MSP based on likeability!     So how should an MSP approach the market? Paul outlines 3 steps; build multiple audiences (LinkedIn and email), build relationships (content marketing), then commercialise (calling to convert leads to prospects and identify the right time to buy).    We also cover Inertia loyalty, bonded-clients and finally an array of KPIs for leads, dials, decision maker conversations, appointments, ratio to revenue, before agreeing a one simple KPI all MSPs could start with.    Connect with Paul Green on LinkedIn by clicking here - linkedin.com/in/paul-green-msp-marketing     Connect with Daniel Welling on LinkedIn by clicking here – https://www.linkedin.com/in/daniel-welling-54659715/      Connect with Adam Morris on LinkedIn by clicking here – linkedin.com/in/adamcmorris     Visit The MSP Finance Team website, simply click here – https://www.mspfinanceteam.com/       We look forward to catching up with you on the next one. Stay tuned!