EP030 - Dados & AI na Estratégia de Relacionamento com Cl...

What this episode covers

Neste episódio, exploramos como os dados e a inteligência artificial estão revolucionando as estratégias de relacionamento com os consumidores. Descubra a importância dos dados de clientes, o papel de plataformas como o CDP e como áreas como CRM utilizam tecnologia para criar valor e fortalecer o engajamento. Tópicos abordados: A importância dos dados de clientes para estratégias de ativação de dados e IA. A relevância de estruturas habilitadoras como o CDP para o relacionamento com consumidores. Como o CRM pode alavancar o uso da tecnologia para a geração de valor. Convidados Especiais: Natália Ribeiro (Data & AI Product Manager - Nestlé) e Aquinoel Borges (Consumer Engagement & CRM Sr. Manager - Nestlé)

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Frequently Asked Questions

How long is this episode of Data Circle Podcast?

This episode is 53 minutes long.

When was this Data Circle Podcast episode published?

This episode was published on December 23, 2024.

What is this episode about?

Neste episódio, exploramos como os dados e a inteligência artificial estão revolucionando as estratégias de relacionamento com os consumidores. Descubra a importância dos dados de clientes, o papel de plataformas como o CDP e como áreas como CRM...

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