EP038 - O impacto de Dados & IA na precificação da indústria de bens de consumo

from Data Circle Podcast · host Artefact

A precificação é um dos fatores mais estratégicos para qualquer negócio. Mas como as empresas podem usar dados e inteligência artificial para definir preços de forma mais eficiente e competitiva? Neste episódio, exploramos como a estratégia de pricing, desde a indústria de bens de consumo até o varejo, impacta tanto o faturamento das empresas quanto o dia a dia do consumidor. Descubra como IA e dados podem transformar essa tomada de decisão e otimizar os resultados.Tópicos abordados:Como a precificação influencia a vida do consumidor e os lucros das empresas?O papel dos dados e da IA na construção e execução de estratégias de pricingDesafios e oportunidades na adoção dessas tecnologias para precificação.Olivia Paumelin (Consulting Director & Líder da Industria de CPG), Arnaud Dusaintpere (Senior Business Advisor - Artefact) e Pedro Lauand (Partner Brazil & LATAM - Artefact)

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This episode was published on February 17, 2025.

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