EP04: How to Harness the Power of Social Media in Business - Practical Strategies for Growth

Harnessing Social Media: Real Stories and Practical Strategies for Business Growth Subscribe to our newsletter! We drop weekly hot takes, totally unfiltered. Join us at ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://asompod.com⁠⁠⁠⁠⁠⁠⁠⁠ In this episode of the ASOM Pod, the hosts Jimmy Kim (CIO and founder of Sendlane) and John Roman (CEO and co-founder of BattlBox), Amer Grozdanic (CEO & Co-Founder of Praella) and Bryan MacDonald (Director of Ecommerce at Oma’s Pride) about utilizing social media for business growth. They share actionable insights, personal stories, and experiences to highlight the pivotal role of genuine engagement and authenticity in building an online community. Discussions include how to navigate the challenges of competitor criticism, the dynamics of leveraging social media for business success, and overcoming different stages of business growth. The episode emphasizes the strategies for enhancing social media presence, from humanizing professional relationships to scaling businesses, with a teaser on future content about business scaling. Please like, share and subscribe if you enjoyed this video! That’s how we know you like it! 00:00 Introduction and Guest Introductions 01:49 Jimmy Kim’s Social Media Journey 03:29 The Power of Community and Social Media 04:10 Building a Personal Brand on Social Media 08:53 Strategic Moves and Key Learnings 11:48 Engagement and Authenticity in Social Media 13:21 Success Stories and Impact 20:47 Challenges and Persistence 31:10 The Rise of TikTok: A New Era 31:53 Navigating Virality and Its Challenges 32:47 Success Across Multiple Channels 35:17 Leveraging AI and Tools for Content Creation 37:07 Building Authentic Social Media Presence 42:05 The Importance of Genuine Engagement 52:29 The Role of Agencies in Social Media 01:00:48 Concluding Thoughts and Future Episodes Follow Jimmy Kim at: X: https://www.twitter.com/yojimmykim Linkedin: https://www.linkedin.com/in/yojimmykim IG: https://www.instagram.com/@yojimmykim Tik Tok: https://www.tiktok.com/@yojimmykim Follow Bryan MacDonald at: X: https://www.twitter.com/bryanomaspride LinkedIn: https://www.linkedin.com/in/bryan-macdonald-ct IG: https://www.instagram.com/@anythingbutasalad Tik Tok: https://www.tiktok.com/@anythingbutasalad Follow John Roman at: X: https://www.twitter.com/@JohnMRoman Linkedin: https://www.linkedin.com/in/john-roman/ IG: https://www.instagram.com/@johnnyromes Tik Tok: https://www.tiktok.com/@johnmroman Follow Amer Grozdanic at: X: https://www.twitter.com/@AmerGrozdanic Linkedin: https://www.linkedin.com/in/amer-grozdanic IG: https://www.instagram.com/@amergrozdanic Tik Tok: https://www.tiktok.com/@amergrozdanic #ASOMPod #ecommercepodcast #podcast #socialmediamarketing #socialmediabusiness #b2bsocialmedia #ecommercetips #dtc