EP044 - Tecnologia, Mídia e IA: Transformando a Comunicação com o Consumidor na Unilever

from Data Circle Podcast · host Artefact

Neste episódio, mergulhamos na interseção entre tecnologia, mídia e inteligência artificial com Daniela Pereira da Unilever. Descubra como a gigante de bens de consumo está navegando a transformação digital, adotando uma mentalidade "Social First", processualizando a criatividade e utilizando dados e IA para se conectar de forma autêntica e eficaz com os consumidores em um cenário em constante mudança. Tópicos abordados: O impacto da tecnologia e IA na evolução da mídia e comunicação com o consumidor. Como processualizar a criatividade e gerenciar conteúdo em escala. A transformação das jornadas de compra e a adaptação das estratégias de marketing.Convidada: Daniela Pereira (Líder de Mídia de Home Care - Unilever)

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This episode is 59 minutes long.

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This episode was published on April 14, 2025.

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