Ep052 Business Strategy 101: Lead Generation and Client Attraction

If you’re experiencing feast and famine income months and you’re on the busy-not-busy rollercoaster, today I’m talking about why.Lead generations isn’t icky or sneaky. It’s a vital part of your business strategy for generating consistent revenue and money recurring income. The key is finding a way to keep on top of nurturing existing relationships and building new relationships whilst serving your existing clients.In this episode I talk about how to build an audience, attract new clients, and avoid the feast-and-famine cycle.Here are the highlights:[1:21] What happens when you don’t focus on lead generation[2:20] How to make lead generation less ‘icky’[4:34] Using social media as a powerful tool for building relationships [5:25] Bullying and having a social media presence[6:34] Speaking and sharing your expertise to reach a wider audience[7:34] PR (public relations) as a small business owner to build your brand, reputation and credibilityIf you need support and accountability to work on and in your business at the same time, so you have pipeline of ready to buy clients, my next mastermind starts in January 2024 where I’m in your back pocket for mentoring and guidance for 3 months.Click here to book a call with me to talk about joining Thrive Mastermind® We start in January 2024 and there are some bonuses running in December.If you want to book a 1:1 with me for personalised support and guidance, there are a few spaces available in January. Click here to book your session and use the code SYB200 for £200 off.To find out how I can support you to grow your business:https://www.nicolelouiseonline.comFollow Nicole Louise Online on Social Media:FacebookInstagramLinkedInVisit my website here