EP059: Email Marketing Basics For Your Creative Business with Trina Waller

Trina Waller of Redemption Marketing joins us to share tips and strategies to help you get started with email marketing for your creative business. Ditch the icky sales tactics, stop stressing over complex funnels and quit worrying about what you should write!This is a great episode for anyone who knows they need an email list or has one but isn't sure what to do with it or what the next steps are. We cover the basics of email marketing from picking a platform to creating opt-ins that attract. Learn how to create a simple welcome sequence once and then automate it. Not sure what to write to your list? We help you with that too. And we cover the basics of CASL (Canadian Anti-Spam Legislation) so you can stay legal and safe!For a summary of this episode and all the links mentioned, please visit:Episode 59: Email Marketing For Your Creative Business For a list of all available episodes, please visit:And She Looked Up Creative Hour PodcastAnd She Looked Up was born from belief that creating for a living takes a special kind of person: one part artist and one part businessperson. Some days the artist gets to be in charge, and some days, it’s the businessperson.  And sometimes that can create tension! But tension can be a really good thing - from it comes new ideas, inspiration, and growth. When you run a creative business you need to keep your “inspiration well” full, your mind and body healthy and your business brain sharp. You also need friends and a community that understand what your days are like. That’s why And She Looked Up was created - to create a space for Canadian female artists, creatives and makers to come together and share our ideas and stories while growing our creative businesses! Your host Melissa Hartfiel is a designer, illustrator, writer, and photographer with a penchant for vibrant colour. She’s owns three businesses and has been a self-employed creative since 2010. She resides just outside of Vancouver, Canada. You can connect with the podcast  on:Instagram at @andshelookedup Facebook YouTube Tik Tok at @AndSheLookedUpFor a list of all available episodes, please visit:And She Looked Up Creative Hour PodcastEach week The And She Looked Up Podcast sits down with inspiring Canadian women who create for a living. We talk about their creative journeys and their best business tips, as well as the creative and business mindset issues all creative entrepreneurs struggle with. This podcast is for Canadian artists, makers and creators who want to find a way to make a living doing what they love. Your host, Melissa Hartfiel (@finelimedesigns), left a 20 year career in corporate retail and has been happily self-employed as a working creative since 2010. She's a graphic designer, writer and illustrator as well as the co-founder of a multi-six figure a year business in the digital content space. She resides just outside of Vancouver, BC.