EP069: Build Your 2024 Business and Marketing Plan for Law Firms

In this episode, Ten Golden Rules Founder, Jay Berkowitz, is joined by team members Alyssa and Ike to discuss how to build your 2024 business and marketing plan for Law Firms. Get a head start on a successful 2024, including how to set S.M.A.R.T. business goals, how to develop strategies to implement your plan, the importance of conversion tracking and competitor analysis, and a look into the benefits of utilizing the Entrepreneurial Operating System in your business strategy. Plus, Jay reveals the number one competitive advantage for law firms. Tune in to find out!Timestamps:00:04 - Introduction to Ten Golden Rules podcast00:25 - 2024 Business and marketing planning post-webinar discussion with Alyssa and Ike01:06 - Download your 2024 interactive planning workbooks02:10 - The importance of early planning and implementation: a TGR case study03:19 - Conversion tracking to assist in your 2024 planning 06:28 - How to build your referrals by utilizing the $500,000 Referral Engine by Charley Mann07:15 - When things aren’t going to plan, monitor key metrics: website visitors, leads, new clients09:45 - Analyzing data to improve SEO and marketing efforts11:01 - Using competitive analysis to access market share and identify areas of improvement12:38 - The NUMBER ONE competitive advantage for law firms: Local Service Ads16:42 - Discover the secret algorithm to rank at the top of Google Maps and LSAs16:51 - Help! I’ve fallen and I can’t get back up training session17:45 - Utilizing the Entrepreneurial Operating System for business success: designed by ‘Traction’ and ‘Get a Grip’ author Gino Wickman 23:20 - 2024 planning webinar case study24:45 - The importance of Google reviews and referrals25:54 - Steps to take when you want to see change28:30 - Internet marketing funnel initiatives to incorporate into your business plan31:37 - Head over to tengoldenrules.com or check out our YouTube channel for more info31:48 - Download your 2024 business planning workbookGood Reads:What the Heck is EOS? by Gino WickmanMastering the Rockefeller Habits by Verne HarnishTraction by Gino WickmanGet a Grip by Gino Wickman and Mike PatonMentioned Resources:Subscribe to Ten Golden Rules on YouTube Check out the 2024 business and marketing planning webinarConnect with Ten Golden Rules on LinkedInFollow Ten Golden Rules on FacebookConnect with Jay Berkowitz on LinkedInAbout Jay Berkowitz:Jay Berkowitz is a digital marketing strategist with decades of experience in the industry. As the CEO of Ten Golden Rules, he has helped countless law firms and businesses harness the power of the internet to achieve remarkable growth and visibility. Jay is also a renowned keynote speaker and author, sharing his expertise at various industry events and in publications worldwide.About the Ten Golden Rules Internet Marketing for Law Firms PodcastJoin host Jay Berkowitz on an innovative journey through the world of digital marketing for the legal industry. With his expertise and passion, and world-class guests, Jay empowers legal professionals to thrive in the digital age. Explore topics like Search Engine Optimization, Google advertising, Artificial intelligence, intake strategies, content marketing, and other law firm growth strategies. Jay’s practical advice and industry expertise equip legal professionals to navigate the online world. This podcast is your invaluable resource for unlocking your law firm’s full potential. Get ready for an extraordinary adventure with Jay Berkowitz as your guide in the ever-changing realm of internet marketing for law firms. Your success story begins here!Thanks for listening!Thanks so much for listening to our podcast! If you enjoyed this episode and think that others could benefit from listening, please share it using the social media buttons on this page.Do you have some feedback or questions about this episode? Leave a comment in the section below!Subscribe to the podcastIf you would like to get automatic updates of new podcast episodes, you can subscribe to the podcast on Apple Podcasts or Stitcher. You can also subscribe in your favorite podcast app.Leave us an Apple Podcast reviewRatings and reviews from our listeners are extremely valuable to us and greatly appreciated. They help our podcast rank higher on Apple Podcasts, which exposes our show to more awesome listeners like you. If you have a minute, please leave an honest review on Apple Podcasts.