EP069: Creative Canadian Natalie Gates and the Power of Good Copywriting

Copywriter Natalie Gates turned her childhood love of writing into a career and now she uses those skills to help other creatives communicate with their customers and clients through great copy. This week she shares her best tips so you can do the same for your creative business.This episode is great for any creative business owner who struggles with the copy for their website, marketing materials or product listings. Natalie guides us through what to focus on, how to form a connection with our customer base, how to improve our selling without being sales-y and how to showcase what makes you... you - quirks and all!For a summary of this episode and all the links mentioned, please visit:Episode 69: Creative Canadian Natalie Gates and the Power of Good Copywriting For a list of all available episodes, please visit:And She Looked Up Creative Hour PodcastAnd She Looked Up was born from belief that creating for a living takes a special kind of person: one part artist and one part businessperson. Some days the artist gets to be in charge, and some days, it’s the businessperson.  And sometimes that can create tension! But tension can be a really good thing - from it comes new ideas, inspiration, and growth. When you run a creative business you need to keep your “inspiration well” full, your mind and body healthy and your business brain sharp. You also need friends and a community that understand what your days are like. That’s why And She Looked Up was created - to create a space for Canadian female artists, creatives and makers to come together and share our ideas and stories while growing our creative businesses! Your host Melissa Hartfiel is a designer, illustrator, writer, and photographer with a penchant for vibrant colour. She’s owns three businesses and has been a self-employed creative since 2010. She resides just outside of Vancouver, Canada. You can connect with the podcast  on:Instagram at @andshelookedup Facebook YouTube Tik Tok at @AndSheLookedUpFor a list of all available episodes, please visit:And She Looked Up Creative Hour PodcastEach week The And She Looked Up Podcast sits down with inspiring Canadian women who create for a living. We talk about their creative journeys and their best business tips, as well as the creative and business mindset issues all creative entrepreneurs struggle with. This podcast is for Canadian artists, makers and creators who want to find a way to make a living doing what they love. Your host, Melissa Hartfiel (@finelimedesigns), left a 20 year career in corporate retail and has been happily self-employed as a working creative since 2010. She's a graphic designer, writer and illustrator as well as the co-founder of a multi-six figure a year business in the digital content space. She resides just outside of Vancouver, BC.