EP07: How Brands are Preparing for the Shorter 2024 Black Friday Cyber Monday Holiday

OMG! When is Black Friday, Cyber Monday? | Episode 7 | ASOM Pod Subscribe to our newsletter! We drop weekly hot takes, totally unfiltered. Join us at ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://asompod.com⁠⁠⁠⁠⁠⁠⁠⁠ Big thanks to https://insense.pro for sponsoring the pod. Tap into over 20,000 micro influencers to create UGC content for your advertising and social media today! In this live episode of the ASOM Pod, the hosts Jimmy Kim (CIO and founder of Sendlane) and John Roman (CEO and co-founder of BattlBox), Amer Grozdanic (CEO & Co-Founder of Praella) and Bryan MacDonald (Director of Ecommerce at Oma’s Pride), the team dives deep into the intricacies of planning for Black Friday and Cyber Monday in a year where you have 1 whole week LESS to sell. They share personal experiences, mistakes, and strategies involving inventory management, email segmentation, and leveraging user-generated content (UGC). Hear perspectives from John, Amir, Jimmy, and Bryan as they discuss the impact of consumer behavior, holiday sales trends, and effective marketing tactics. This episode aims to prepare brands for the challenges of a compressed holiday sales period. Tune in for insightful discussions and valuable takeaways to help you master Black Friday and Cyber Monday! If you enjoyed the episode, please subscribe, share and comment to let us know you loved it! 00:00 Luxury Ride and Lunch Experience 00:12 Intro: Welcome to the ASOM Pod 00:37 Meet the Hosts 01:58 Black Friday and Cyber Monday Discussion 03:37 Changing Trends in Black Friday Sales 05:21 Challenges and Strategies for Black Friday 09:21 Retail and Distribution Insights 11:50 Creative Black Friday Promotions 26:53 Stories and Lessons Learned 29:12 Exclusive Designs and Limited Time Offers 29:44 Marketing Strategies for Black Friday 30:28 Inventory Management Challenges 33:31 Nightmares and Mistakes in E-commerce 35:10 Planning and Predictions for Black Friday 39:00 The Impact of Inflation and Consumer Behavior 47:39 Final Thoughts and Takeaways Follow Jimmy Kim at: X: https://www.twitter.com/yojimmykim Linkedin: https://www.linkedin.com/in/yojimmykim IG: https://www.instagram.com/@yojimmykim Tik Tok: https://www.tiktok.com/@yojimmykim Follow Bryan MacDonald at: X: https://www.twitter.com/bryanomaspride LinkedIn: https://www.linkedin.com/in/bryan-macdonald-ct IG: https://www.instagram.com/@anythingbutasalad Tik Tok: https://www.tiktok.com/@anythingbutasalad Follow John Roman at: X: https://www.twitter.com/@JohnMRoman Linkedin: https://www.linkedin.com/in/john-roman/ IG: https://www.instagram.com/@johnnyromes Tik Tok: https://www.tiktok.com/@johnmroman Follow Amer Grozdanic at: X: https://www.twitter.com/@AmerGrozdanic Linkedin: https://www.linkedin.com/in/amer-grozdanic IG: https://www.instagram.com/@amergrozdanic Tik Tok: https://www.tiktok.com/@amergrozdanic #asompod #ecommercepodcast #blackfriday2024 #cybermonday2024 #eventmarketing #holidaymarketing #dtc #ecommerce #ecommercetips #ecommercebusiness #ecommercesales #ecompodcast #businesspodcast