EP074: Triple Your Success by Getting Your Law Firm Marketing Right: A Webinar Recap

In this week’s episode, Jay Berkowitz and Ike Nwachukwu recap our recent webinar, discussing all the key information on how to triple your success by getting your law firm marketing right! They’ll cover all things marketing, including how to optimize your Google Business Profile to maximize performance, and land in the top 3. Plus, Jay shares the Secret Algorithm to get in Google’s Top 3 for Local Service Ads - Google Screened, as well as the top components of an award-winning website. This is an episode you don’t want to miss; tune in now!Timestamps:00:00 - Introduction to Ten Golden Rules podcast00:45 - Post webinar intro discussion01:33 - Catch Ten Golden Rules on YouTube!01:45 - Triple your business: A case study on attorney Bryan Garrett02:37 - Hockey stick growth: A case study on Stewart & Stewart03:23 - Making the most of Google for your Personal Injury law firm04:11 - The top 4 practices to help you master Google04:50 - Utilizing Local Service Ads, Google Screened 06:31 - Google’s secret algorithm + the Red Phone08:02 - How to maximize Local Service Ads: 3 steps to set you up for success09:53 - Why Local Service Ads over Pay Per Click?11:50 - Jay’s Google LSA wishlist: expanding practice areas13:44 - The next best thing to Local Service Ads: Google Maps15:31 - How to land in the top 3 of Google Maps with a rigorous review program17:52 - Incorporating incentive programs: Hurricane Ike and Bad Bunny Tickets19:47 - Signs that it’s time for a new website21:44 - Components of an award-winning website22:03 - The perfect, award-winning website example: thefosterfirmwins.com27:02 - Cascading content to feed the Google Help Algorithm 33:49 - January 2024 workshop: EOS with Gerardo Escalona, Mike Morse, and Tyler SmithBook + Podcast Recommendations:Ten Golden Rules - Internet Marketing for Lawyers with Jay BerkowitzFireproof by Mike MorseMentioned Resources:Subscribe to Ten Golden Rules on YouTubeCheck out our webinars on TenGoldenRules.comConnect with Ten Golden Rules on LinkedInFollow Ten Golden Rules on FacebookConnect with Jay Berkowitz on LinkedInAbout Jay Berkowitz:Jay Berkowitz is a digital marketing strategist with decades of experience in the industry. As the CEO of Ten Golden Rules, he has helped countless law firms and businesses harness the power of the internet to achieve remarkable growth and visibility. Jay is also a renowned keynote speaker and author, sharing his expertise at various industry events and in publications worldwide.About the Ten Golden Rules Internet Marketing for Law Firms PodcastJoin host Jay Berkowitz on an innovative journey through the world of digital marketing for the legal industry. With his expertise and passion, and world-class guests, Jay empowers legal professionals to thrive in the digital age. Explore topics like Search Engine Optimization, Google advertising, Artificial intelligence, intake strategies, content marketing, and other law firm growth strategies. Jay’s practical advice and industry expertise equip legal professionals to navigate the online world. This podcast is your invaluable resource for unlocking your law firm’s full potential. Get ready for an extraordinary adventure with Jay Berkowitz as your guide in the ever-changing realm of internet marketing for law firms. Your success story begins here!Thanks for listening!Thanks so much for listening to our podcast! If you enjoyed this episode and think that others could benefit from listening, please share it using the social media buttons on this page.Do you have some feedback or questions about this episode? Leave a comment in the section below!Subscribe to the podcastIf you would like to get automatic updates of new podcast episodes, you can subscribe to the podcast on Apple Podcasts or Stitcher. You can also subscribe in your favorite podcast app.Leave us an Apple Podcast reviewRatings and reviews from our listeners are extremely valuable to us and greatly appreciated. They help our podcast rank higher on Apple Podcasts, which exposes our show to more awesome listeners like you. If you have a minute, please leave an honest review on Apple Podcasts.