EP079: Law Firm Growth: Blending Technology and Human Behavior with Kerri Coby White

In this week’s episode, Jay Berkowitz and Kerri Coby White, Author of The Law Firm Growth Machine, discuss law firm growth strategies and some of the top challenges and solutions for Law Firms today. They cover the importance of learning from other industries, legal marketing strategies, and how to take advantage of Google’s products - Google Maps, Local Service Ads, and Google Business Profile (GBP). Plus, you’ll get tips about tools for centralizing data and improving productivity, in addition to Kerri’s favorite apps, business books, and subscriptions. Be sure not to miss this episode; tune in now!Timestamps:00:00 - Introduction to Ten Golden Rules podcast01:32 - Kerri 4.003:47 - Biggest Opportunities for Law Firms05:54 - Learning from Other Industries07:37 - Email Marketing and List Building in Legal09:43 - Optimal Cadence for Outreach12:38 - Legal Marketing Strategies and Follow-up12:53 - Lead Conversion and Lead Nurture17:38 - Everyone can Compete with the Big Firms with Google Maps and Local Service Ads22:10 - Google Local Service Ads and Their Impact on Lawyers24:09 - Google Business Profile (GBP) is like a Mini Website25:19 - You can’t Trick “The Google”26:25 - The Law Firm Growth Machine book28:26 - Data-Driven Decision-Making for Law Firms30:11 - Invest in Marketing30:29 - Hire the Right People31:19 - Where is the Data? What Gets Measured is Managed32:57 - Life Lessons and Career Pivots34:53 - Productivity Apps and Tips35:50 - Book Recommendations37:20 - Hidden Brain podcast37:49 - Bill Maher podcast38:26 - Huberman Labs podcast38:50 - Connect with Kerri Coby White on LinkedInBook + Podcast Recommendations:Ten Golden Rules - Internet Marketing for Lawyers with Jay BerkowitzAtomic Habits by James ClearHidden Brain podcastBill Maher podcastHuberman Labs podcastMentioned Resources:Subscribe to Ten Golden Rules on YouTubeCheck out our webinars on TenGoldenRules.comConnect with Ten Golden Rules on LinkedInFollow Ten Golden Rules on FacebookConnect with Jay Berkowitz on LinkedInConnect with Kerri Coby White on LinkedInAbout Kerri Coby White:Kerri Coby White is the founder and CEO of KerriJames and author of The Law Firm Growth Machine - A Proven System to Accelerate Your Firm's Growth in Just 30-Days. Kerri is a seasoned mentor, dynamic speaker, and expert in the realm of legal practice growth. At KerriJames, she revolutionizes legal practice growth by integrating advanced technology with the power of genuine human connection. Kerri's study of and passion for human behavior, communication, emotional intelligence, and the psychology of sales enable her to empower attorneys to identify, attract, retain, and activate clients to grow a thriving practice.About Jay Berkowitz:Jay Berkowitz is a digital marketing strategist with decades of experience in the industry. As the CEO of Ten Golden Rules, he has helped countless law firms and businesses harness the power of the internet to achieve remarkable growth and visibility. Jay is also a renowned keynote speaker and author, sharing his expertise at various industry events and publications worldwide.About the Ten Golden Rules Internet Marketing for Law Firms PodcastJoin host Jay Berkowitz on an innovative journey through the world of digital marketing for the legal industry. With his expertise and passion, and world-class guests, Jay empowers legal professionals to thrive in the digital age. Explore topics like Search Engine Optimization, Google advertising, Artificial intelligence, intake strategies, content marketing, and other law firm growth strategies. Jay’s practical advice and industry expertise equip legal professionals to navigate the online world. This podcast is your invaluable resource for unlocking your law firm’s full potential. Get ready for an extraordinary adventure with Jay Berkowitz as your guide in the ever-changing realm of internet marketing for law firms. Your success story begins here!Thanks for listening!Thanks so much for listening to our podcast! If you enjoyed this episode and think that others could benefit from listening, please share it using the social media buttons on this page.Do you have some feedback or questions about this episode? Leave a comment in the section below!Subscribe to the podcastIf you would like to get automatic updates of new podcast episodes, you can subscribe to the podcast on Apple Podcasts or Stitcher. You can also subscribe in your favorite podcast app.Leave us an Apple Podcast reviewRatings and reviews from our listeners are extremely valuable to us and greatly appreciated. They help our podcast rank higher on Apple Podcasts, which exposes our show to more awesome listeners like you. If you have a minute, please leave an honest review on Apple Podcast.