EP08【經理人讀書會】《創造與漫想：亞馬遜創辦人貝佐斯親述，從成長到網路巨擘的選擇、經營與夢想》

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提到世界上最狂的企業富豪，你可能會想到今年才登上首富寶座的特斯拉（Tesla）執行長伊隆．馬斯克（Elon Musk）。但在他之前，亞馬遜（Amazon）創辦人傑夫．貝佐斯（Jeff Bezos），自2018年蟬聯全美首富長達4年久。本集《經理人讀書會》，要來聊一聊由天下雜誌出版的《創造與漫想》。本書集結貝佐斯在亞馬遜任內24封股東信、收錄27年間多場媒體訪談、公開演講，藉由這些資料，帶你剖析貝佐斯的為人，以及他的個性如何反映在亞馬遜的經營管理。 1. 貝佐斯的狂人性格如何煉成？為何年少的貝佐斯寧願放棄金融業高薪，選擇投入燒錢的網路書店？我們從貝佐斯兒時與外公相處的童年故事，帶你了解貝佐斯的價值觀，以及亞馬遜為何特別重視員工主動解決問題的能力。 2. 從不被市場看好，如今成為無可撼動的全球電商龍頭。支持亞馬遜打下江山的關鍵是什麼？他所提倡的「day1精神」「顧客至上」等耳熟能詳的企業文化，如何和他經營事業的思維扣連，和一般企業的經營思維有何不同？想買書？ https://reurl.cc/gz1WYR 想知道更多貝佐斯的狂人管理學？ https://www.managertoday.com.tw/articles/view/62661 Powered by Firstory Hosting

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EP08【經理人讀書會】《創造與漫想：亞馬遜創辦人貝佐斯親述，從成長到網路巨擘的選擇、經營與夢想》

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