EP090 – Security, Innovation, and Market Insight with Mark Lamb

In this podcast episode, Adam Morris speaks with Mark Lamb, founder of HighGround, about his journey from running a Managed Service Provider (MSP) to developing a software product. Mark discusses the challenges of helping customers understand their IT spend and the transition from service-based to product-based business models. He elaborates on the mistakes made during the software development and the lessons learned, including the importance of visually demonstrating IT spend to customers. Mark also shares insights on the evolving role of MSPs, the importance of a VCIO, and how HighGround aims to enhance MSP sales and cybersecurity posture. The episode concludes with Mark providing three tips for MSPs looking to develop software products and reflecting on the future of IT services.    00:00 Introduction and Setting the Scene  00:12 The Origin Story of High Ground  00:26 Challenges Faced by MSPs  01:35 Transitioning from MSP to Software Development  02:27 Lessons Learned in Software Development  04:38 Funding and Initial Development  06:00 Pivoting the Product Focus  06:56 Launching and Iterating the Product  07:50 Emotional Journey and Team Contributions  09:24 Top Tips for Building a Software Product  11:07 Addressing MSP Client Challenges  14:16 High Ground's Visual Tools and Features  19:53 Future Vision and Industry Trends  27:41 Conclusion and Contact Information      Connect with Mark Lamb on LinkedIn by clicking here –https://www.linkedin.com/in/mark-lamb-13077918/  Connect with Daniel Welling on LinkedIn by clicking here – https://www.linkedin.com/in/daniel-welling-54659715/  Connect with Adam Morris on LinkedIn by clicking here – linkedin.com/in/adamcmorris  Visit The MSP Finance Team website, simply click here – https://www.mspfinanceteam.com/      We look forward to catching up with you on the next one. Stay tuned!