EP106 - The Nudge CEO on Personalization vs. Community Products

There has been a huge push towards personalization in recent years. The idea is that customers want an experience that is uniquely for them. But is that what they actually want? As part of our Adaptive Product Management series, Product Talk host and product exec, Christina Lucey, interviews The Nudge CEO, John Peterson, and discusses building a product for personalization and realizing that wasn't necessarily what customers wanted