EP11: Gaming, Media, Convergence, Lobbying and Sports Betting: Insights from Ike McFadden

Welcome to another exciting episode of SiGMA podcast, where we delve into the dynamic world of media, gaming, and betting. In this episode, Trevor De Giorgio meets with Ike McFadden. Dive into the world of gaming, media, and convergence with Ike McFadden, the accomplished Commercial Director behind Phoenix 7. With a rich history in the US media sector, including a role as David Hasselhoff's Agent during the revolutionary collaboration with Novomatic group, Ike brings unparalleled insights to the table.In this episode, we sit down with Ike Mcfadden to unravel the profound impact of new media platforms like YouTube and TikTok on the promotion of gaming content. Delve into our discussion as we explore the intriguing cross convergence between land-based and online gaming, where surprising growth takes center stage, defying traditional market expectations. Lobbying and sports betting also step into the spotlight, revealing the podcast's comprehensive agenda.Host: Trevor De GiorgioGuests: Ike McFaddenConnect with the iGaming community: ⁠https://linktr.ee/sigmaworld⁠