iGaming World: Day to Day

In this exclusive interview at SiGMA South America 2026, Felipe Pesota speaks with Cerol, Ambassador at TaDa Gaming, about the future of gaming and his exciting partnership with the brand. Cerol discusses how TaDa Gaming is always "one step ahead" in the gaming industry and how his collaboration with the company is set to bring fresh, entertaining experiences to the table. As a leading figure in the gaming world, Cerol shares insights into what makes a game truly authentic for fans and how his personal connection to the game adds a unique element to the experience.Guest: Cerol, Ambassador at TaDa GamingConnect with the iGaming community: https://linktr.ee/sigmaworld

UFC fighter Carlos Prates sits down at BiS SiGMA South America 2026 to discuss the realities behind his public image, the discipline required to compete at elite level, and his role as an ambassador for OneXBet. From intense training routines to pre-fight rituals rooted in music and mindset, Prates shares insights into what drives his performance inside and outside the octagon. He also reflects on the power of social media influence and the responsibility that comes with it. Filmed live on the show floor, this interview captures the energy, ambition, and crossover between sport, entertainment, and gaming in Latin America.Guest: Carlos Prates, UFC Fighter and OneXBet Ambassador Connect with the iGaming community: https://linktr.ee/sigmaworld

In this exclusive interview from SiGMA South America 2026, Astghik Safaryan, SiGMA News Reporter, sits down with Carla Dualib, Business Manager at SOFTSWISS Brazil, to discuss the rapid growth of Brazil's regulated iGaming market. Carla highlights how SOFTSWISS is playing a key role in shaping the future of sports betting, especially with the upcoming FIFA World Cup, and the importance of responsible gaming in the region. Tune in to learn how SOFTSWISS is positioning itself to meet the evolving demands of the Latin American market and the role of industry events like BiS in driving growth.Guest spaeker:Carla Dualib, Business Manager Brazil at SOFTSWISSConnect with the iGaming community: https://linktr.ee/sigmaworld

At SiGMA Africa 2026, we sit down with key industry leaders, including Vusi Mtsweni (CEO of Mpumalanga Economic Regulator), Ulrik Bengtsson (Group CEO of Sun International), Esther Argwings (Assistant Director of Gaming Regulatory Authority Kenya), and Mabutho Zwane (CEO of Eastern Cape Gambling Board). These experts discuss the growing importance of collaboration, data integrity, and responsible gaming practices across the African gaming landscape. From regional cooperation to emerging technologies like AI and blockchain, learn how the industry is evolving to address challenges and build sustainable, fair, and transparent gaming environments. Watch for insights into the future of gaming regulation in Africa.Guests Details:Vusi MtswenI, CEO at Mpumalanga Economic Regulator, South AfricaUlrik Bengtsson, Group CEO at Sun InternationalEsther Argwings, Assistant Director at Gaming Regulatory Authority KenyaMabutho Zwane CEO at Eastern Cape Gambling Board, South AfricaConnect with the iGaming community: https://linktr.ee/sigmaworld

Alea has just been awarded the Best Workplace 2026 at SiGMA Africa, and COO Ramon Glieneke shares the secrets behind their success. Discover how their incredible team and people-first culture set them apart in the competitive iGaming industry. In this exclusive interview, Ramon reveals what's driving Alea forward and what exciting innovations are coming soon, including a new jackpot launch for the African market. Watch to learn more about Alea’s vision for growth and how they're shaping the future of workplace excellence in iGaming.Guest speaker: Ramon Glieneke COO at AleaConnect with the iGaming community: https://linktr.ee/sigmaworld

BetConstruct’s AI-powered innovation just earned them the prestigious Best Online Sportsbook Provider 2026 award at SiGMA Africa 2026! In this exclusive interview, BetConstruct shares how leveraging AI tools in CRM, risk management, and game recommendations has led to their remarkable success. Discover the company's commitment to innovation and how they are adapting to diverse markets, including the rise of crash games in the African region. Watch to see what’s next for BetConstruct as they continue to revolutionize the online sportsbook landscape.Connect with the iGaming community: https://linktr.ee/sigmaworld

VeliGames by Velitech has just been crowned Industry Rising Star 2026 at SiGMA Africa 2026, and their journey is just getting started! In this exclusive interview, VeliGames shares how their people-driven success has shaped their growth in the African market and what’s in store for the future. With a focus on meaningful partnerships, AI innovations, and expanding integrations, discover what makes this rising star shine and why their future is looking incredibly bright.Connect with the iGaming community: https://linktr.ee/sigmaworld

Amusnet has just been awarded Best Slot Game Provider 2026 at SiGMA Africa, and their commitment to innovation and understanding operator needs is driving their incredible success. In this exclusive interview, Amusnet shares their exciting journey to victory and discusses what sets them apart in the ever-evolving iGaming industry. With a strong focus on delivering fresh, engaging content and a new office opening in South Africa, Amusnet is just getting started. Connect with the iGaming community: https://linktr.ee/sigmaworld

Lambda Games celebrates a major achievement after winning the Most Played Game 2026 award at the SiGMA Group Awards. In this exclusive interview, the team discusses the success behind their Aviamasters Engine-powered crash game and explains how innovation continues to shape the company’s direction. With a strong focus on “challenging the ordinary”, Lambda Games shares insights into its creative strategy, product development philosophy, and future plans for the gaming sector. Watch the full interview to discover how the studio is carving out a unique position in the competitive crash gaming market at SiGMA Africa 2026.Guest: Representative from Lambda GamesConnect with the iGaming community: https://linktr.ee/sigmaworld

Celebrates its victory as Best Sportsbook Operator at the . In this exclusive interview, the team discusses the company’s rapid growth across Africa, the importance of localisation, and how community-driven CSR initiatives are shaping its long-term strategy. The conversation also explores the challenges and opportunities within Africa’s diverse gaming markets, and how 22Bet adapts its global expertise to deliver tailored player experiences in each region. Watch the full interview to discover what continues to drive the brand’s success across the continent.Guest: Representative fromConnect with the iGaming community: https://linktr.ee/sigmaworld

SoftSwiss celebrates a major milestone after securing the Best Platform 2026 award at SiGMA Africa. In this exclusive interview, the team reflects on the recognition, highlighting the consistency, performance, and reliability that underpin their platform. With an impressive 99.99 percent uptime, SoftSwiss continues to set benchmarks in operational excellence and product stability. Looking ahead, the company outlines its strategic focus on regulated markets, with particular attention on South Africa and broader expansion opportunities. Discover what is driving their sustained growth and what innovations the industry can expect in the coming year.Guest: SoftSwiss RepresentativesCompany: SoftSwissConnect with the iGaming community: https://linktr.ee/sigmaworld

In this insightful panel, moderator Garron Whitesman, Founding Partner at Whitesmans Attorneys, and industry experts dive into the complexities of South Africa’s online gambling market. Vusi Mtsweni (CEO, Mpumalanga Economic Regulator), Sean Coleman (CEO, South African Bookmakers’ Association), Alicia Gibson (Managing Director, AG Consulting), and Heathcliff Farrugia (Chief International Relations Officer, SiGMA Group) discuss the legal uncertainty surrounding online gambling, the rise of illegal gambling, and how national and provincial regulators can collaborate for a sustainable and regulated future. Tune in for expert insights into South Africa’s gambling landscape and what the future holds.Moderator details:-Garron Whitesman is the Founding Partner at Whitesmans Attorneys.Guest spaekers:-Vusi Mtsweni is the CEO at Mpumalanga Economic Regulator.-Sean Coleman is the CEO at South African Bookmakers’ Association.-Alicia Gibson is the Managing Director at AG Consulting.-Heathcliff Farrugia is the Chief International Relations Officer at SiGMA Group.Connect with the iGaming community: https://linktr.ee/sigmaworld

Digitain takes centre stage at SiGMA Africa 2026 after securing the Best Innovation in Sports Betting award. In this exclusive interview, the team shares what this recognition means ahead of a major exhibition showcase. With 2026 positioned as a strategic growth year, Digitain outlines its expansion into regulated markets, including plans to secure a South African licence. The discussion highlights the company’s forward-looking roadmap, product innovation, and commitment to strengthening its presence across emerging jurisdictions. Watch now to discover how Digitain is aligning innovation with regulation to drive sustained growth in the global sports betting ecosystem.Host / Guest Details:Guest: Digitain RepresentativeConnect with the iGaming community: https://linktr.ee/sigmaworld

Join moderator Nicole Daniels, HR Manager at 10bet Africa, and a panel of industry leaders as they explore key challenges and strategies in talent acquisition, retention, and developing local tech hubs within South Africa's rapidly growing gaming industry. Reinardt Veldtman (Head of People & Talent, Initiate International), Nicole Daniels (Chief of Staff, Sportingbet), and other experts discuss how to compete globally while nurturing local talent, the importance of AI adoption in the workforce, and the evolving role of leadership in creating sustainable growth. Discover how HR and leadership can shape the future of gaming in South Africa.Moderator details:-Nicole Daniels is the HR Manager at 10bet Africa.Guest spaekers:-Reinardt Veldtman is the Head of People & Talent - Africa at Initiate International.-Nicole Daniels is the Chief of Staff at Sportingbet.Connect with the iGaming community: https://linktr.ee/sigmaworld

This panel, moderated by Bonga Mngoma, Executive at KwaZulu-Natal Economic Regulatory Authority, delves into how payment systems and technology are driving safe and accessible gambling across the continent. With insights from Lungile Dukwana (National Gambling Board), Boitumelo Qalinge (Northwest Gambling Board), Johannes Shimaneni (Lotteries Board of Namibia), and Esther Argwings (Gaming Regulatory Authority of Kenya), they explore the rapid digital adoption in Africa, the rise of cryptocurrency, and the crucial need for updated regulatory frameworks. Watch to discover how innovation is balancing growth with compliance.Connect with the iGaming community: https://linktr.ee/sigmaworld

In this insightful panel, Sasha Boerma (Commercial Director at Split the Pot) leads a discussion with industry experts Mario Menezes (CMO at HotSlots), Jessica Rautenbach (Director at Mason Media Group), and others on the evolving affiliate models in Africa. The panel explores how CPA, revenue share, and hybrid deals work across South Africa, Kenya, and Nigeria. Key topics include the importance of understanding local traffic channels, navigating South Africa’s unique regulations, and how to thrive in a competitive affiliate market. If you're an affiliate or operator looking to optimize your strategies in Africa, this discussion is a must-watch.Guests:Mario Menezes — CMO at HotSlotsJessica Rautenbach — Director at Mason Media GroupOthers (not specified in the text)Connect with the iGaming community: https://linktr.ee/sigmaworld

In this insightful panel discussion, Gali Hartuv, CEO of WarriorLab, leads a conversation with Gail Odgers (Virgin Bet), Yevhen Krazhan (GR8 Tech), Andre Scheun (PantherBet), and Henry Ross (Optimove). The panel dives deep into marketing strategies, customer acquisition costs, and the challenges of balancing paid, organic, and influencer channels. They explore real-life examples, revealing what truly drives conversions and long-term value in the highly competitive South African market. Watch now to understand how to navigate South Africa’s unique gaming ecosystem for success.Guests:Gail Odgers — Virgin BetYevhen Krazhan — GR8 TechAndre Scheun — PantherBetHenry Ross — OptimoveConnect with the iGaming community: https://linktr.ee/sigmaworld

How far does localisation go beyond translation? In this expert panel, Dan Morrison (FastTrack), Borah Omary (BetPower), and Oliver De Bono (Quantum Gaming) unpack the realities of driving conversion across diverse African markets. From payment preferences and mobile-first UX to slang, cultural nuance, and influencer strategy, the discussion reveals why a one-size-fits-all approach fails. The speakers explore how localisation impacts churn, trust, and engagement, while highlighting the risks of over-relying on AI or misreading cultural signals. This session offers actionable insights for operators aiming to enter or scale within Africa’s complex and high-growth gaming landscape.Guest Details:Guest: Oliver De Bono – Founder, Quantum GamingGuest: Oliver De Bono – Founder, Quantum Gaming Connect with the iGaming community: https://linktr.ee/sigmaworld

Betting integrity is under the spotlight as experts examine its role across traditional sports and esports. This panel brings together leading voices from regulation, law, and international monitoring to assess whether current frameworks are keeping pace with rapid market growth. Discussions explore Africa’s expanding betting landscape, esports governance challenges, and the role of organisations such as IBIA in global oversight. Speakers address mobile-first risks, regulatory fragmentation, and the importance of education and collaboration. The conversation highlights how integrity systems can protect consumers, ensure fair play, and sustain trust in a fast-evolving digital sports economy across emerging and established markets globally. Host / guest details Shirley Xerxen-Pulis, Panel Host  Jason Foley-Train, Head of International Development, IBIA (International Betting Integrity Association)  Yahaya Maikori, Gaming and Sports Attorney, President of the Esports Federation of Nigeria  Peter Mshikilwa, President, Esports Association of Tanzania and Chairman, Anti-Doping Tanzania Connect with the iGaming community: https://linktr.ee/sigmaworld

At the SiGMA Africa Summit in Cape Town, leading industry experts unpack the realities of sports betting across Africa. From localisation challenges and product-market fit to World Cup acquisition strategies and retention tactics, this panel dives into what truly drives engagement. Discover why a one-size-fits-all approach fails, how bet builders and player props are evolving, and why diversification beyond football is essential. Featuring insights from operators, data providers, and growth leaders, this session offers a practical roadmap for navigating Africa’s complex and high-potential betting landscape.Guests: Miranda Gli – Head of Regional Growth, SoftSwiss  Brenton Chelin – Head of Product, Sportingbet South Africa  Matt Barker – Regional Head of Africa, Genius Sports Connect with the iGaming community: https://linktr.ee/sigmaworld

At SiGMA Africa 2026, Mercy Mutiria, Reporter for SiGMA News, sits down with Peter Erolemu Kestilwe, CEO of the African iGaming Alliance. In this insightful Media Lounge interview, they explore responsible gambling across Africa’s diverse markets, the importance of player-focused research and why cooperation is key for regulators and operators. Drawing from his experience in Botswana’s regulatory space, Kestilwe shares lessons on building trust, sustainable growth and tackling illegal markets. Discover how Africa’s fast-growing iGaming industry can evolve responsibly through collaboration, data, and innovation.Connect with the iGaming community: https://linktr.ee/sigmaworld

Who truly holds influence in the gaming industry, and what does it take to secure a seat at the decision-making table? In this insightful panel, leading women across Africa’s gaming ecosystem explore the realities behind participation versus influence, the barriers to leadership, and the role of confidence, mentorship, and commercial acumen in career progression. From regulatory frameworks to commercial strategy, the discussion highlights how women can move beyond visibility to impact. Featuring voices from Women in Gaming Africa, BMM Testlabs, Shift Technology, and ShopriteX, this session delivers practical perspectives on leadership, access, and building a more inclusive futureGuests: Lois Bright – Founder, Women in Gaming Africa  Deniese Chinnappen – Co-Founding Executive, Shift Technology  Boipelo Lencwe – Licensing & Regulatory Manager, BMM Testlabs  Angela Mwelu – SVP Africa, ShopriteX Connect with the iGaming community: https://linktr.ee/sigmaworld

At the SiGMA Africa Summit 2026, industry leaders and regulators unpack the pressing challenges surrounding responsible marketing, youth protection, and creative boundaries in Africa’s gaming sector. Featuring insights from Botswana and South Africa regulators alongside compliance experts, the panel explores red lines in advertising, the role of AI in player protection, and the shift from aggressive promotion to community-driven engagement. With a strong focus on collaboration, education, and enforcement, this session highlights how operators and regulators are aligning strategies to mitigate harm while sustaining industry growth across emerging African markets. Moderator: Lombo Mphande – Director, Bit Chats (Responsible gambling research and consulting) Speakers: Moruntshi Kemorwale – Acting CEO, Botswana Gambling Authority  Obakeng Seseane – Acting CEO, Free State Gambling, Liquor and Tourism Authority  Chigozie Ewuzie – Compliance Manager, 1xBet Nigeria Connect with the iGaming community: https://linktr.ee/sigmaworld

In this panel, Oliver De Bono, CEO of Quantum Gaming, leads an insightful conversation with industry experts like Ramon Glieneke, COO at Alea, Simon Munsamy, Managing Director Africa at Playtech, and Ayofemi Akinlaja, Founder at Shacks Evolution Studios. They explore how mobile-first design is shaping gaming in Africa, from fast-loading builds to culturally relevant themes. Discover how game providers are adapting to the unique demands of African players and why simplicity and speed are key factors for success. Learn how data-driven strategies are helping operators thrive in this mobile-dominant market and the secrets behind the rise of crash games. If you’re looking to succeed in Africa’s gaming landscape, this conversation is a must-watch.Moderator details:Oliver De Bono is the CEO at Quantum Gaming.Guest spaekers:-Ramon Glieneke is the COO at Alea.-Simon Munsamy is the Managing Director Africa at Playtech.-Ayofemi Akinlaja is the Founder at Shacks Evolution Studios.Connect with the iGaming community: https://linktr.ee/sigmaworld

In this exclusive SiGMA Africa 2026 fireside chat, Ulrik Bengtsson, Group CEO of Sun International, shares insights on how the company is evolving from land-based resorts to a digitally led omnichannel gaming powerhouse. Moderated by Mercy Mutiria, this discussion delves into the strategies Sun International employs to create a seamless customer experience across both physical and digital platforms. Ulrik discusses market growth, regulatory challenges, product innovations, and how the gaming industry can adapt to the rapidly changing landscape. Learn how Sun International is positioning itself for long-term success in a highly competitive market.Moderator details:Mercy Mutiria is a Senior Journalist at SiGMA Group.Guest spaeker:Ulrik Bengtsson is the Group CEO at Sun International.Connect with the iGaming community: https://linktr.ee/sigmaworld

In this insightful panel from SiGMA Africa 2026, experts explore the contrasting regulatory landscapes of Francophone and Anglophone Africa. Moderated by Justice Dilthong, Head of Compliance at SuperSportBet, the discussion features Moustapha Camara (Chairman at LONASE), Ngabe Franklin Njumbe (iGaming Attorney), Musa Mngadi (COO at Africa Lotteries & Gaming Association), and Hon. James Enu (Board Chair of the Gaming Commission of Ghana). The panel delves into compliance challenges, licensing, responsible gambling, and the need for harmonized regulations across Africa. Learn how operators and regulators can work together to ensure sustainable growth in the gaming industry.Connect with the iGaming community: https://linktr.ee/sigmaworld

At SiGMA Africa 2026, experts from across Africa discuss the vital role of responsible gambling in shaping the continent's gaming industry. With panelists from South Africa, Kenya, and Nigeria, the conversation delves into the challenges of balancing market growth with player protection. Hear from Sibongile Simelane-Quntana (South African Responsible Gambling Foundation), John Mutua (Association of Gaming Operators Kenya), Ladipo Abiose Akolade (Gamblepause Initiative Africa), and M. G. Makoko (Limpopo Gambling Board) on how regulators, operators, and non-profits are collaborating to ensure sustainable growth while protecting vulnerable players. Don’t miss this insightful discussion on safer gaming in Africa.Moderator: Oluwafisayo Oke is the CEO at Gamble Alert.Connect with the iGaming community: https://linktr.ee/sigmaworld

At SiGMA Africa 2026 in Cape Town, Western Cape Minister of Finance Deidré Baartman delivers a powerful keynote on the rapid growth of South Africa’s gambling sector. Highlighting a R1.5 trillion industry, she explores the balance between economic opportunity, responsible regulation, and social impact. From youth exposure and digital betting to taxation policy and innovation, this keynote unpacks the province’s strategy for sustainable growth. With insights into legislation reform, fintech integration, and investment potential, this session offers critical perspectives for operators, regulators, and stakeholders shaping Africa’s gaming future.Speaker: Deidré BaartmanConnect with the iGaming community: https://linktr.ee/sigmaworld

MelBet celebrates a standout moment at the SiGMA Africa Awards 2026, securing the prestigious Best Casino Operator title for the second consecutive year. In this exclusive interview, the team reflects on the responsibility that comes with consistent recognition and outlines the values driving their success, from responsible gaming to a strong internal culture. With a focus extending beyond traditional gaming, MelBet hints at bold new collaborations and creative ventures set to redefine its brand presence. Watch as they share insights into their journey, their people-first approach, and what lies ahead in an increasingly competitive global gaming landscape.Connect with the iGaming community: https://linktr.ee/sigmaworld

At SiGMA Africa 2026 in Cape Town, Professor Kitila Alexander Mkumbo outlines Tanzania’s ambitious Dira 2050 national vision. Framing long-term planning as essential for sustainable development, he explores how Tanzania aims to become a $1 trillion economy by 2050 through inclusive growth, digital transformation, infrastructure investment, and human capital development. The keynote highlights the importance of transcending political cycles, leveraging Africa’s youthful population, and fostering resilient institutions. With insights into governance, innovation, and responsible regulation, this session offers a compelling roadmap for Tanzania’s future within a rapidly evolving global landscape shaped by geopolitical and economic shifts.Host / Guest Details:Speaker: Professor Kitila Alexander MkumboPosition: Minister of State, Planning and InvestmentCountry: TanzaniaEvent: SiGMA Africa 2026 Summit, Cape TownConnect with the iGaming community: https://linktr.ee/sigmaworld

Sumsub celebrates a third consecutive win for Best KYC Solution at the SiGMA Awards 2026, reinforcing its position as a trusted compliance and verification partner in the global gaming ecosystem. In this exclusive interview, the team reflects on the people-first culture driving its continued success, as well as its forward-looking strategy to expand market share. With a strong focus on innovation, enhanced product delivery, and supporting operators in responsible gambling initiatives, Sumsub outlines its roadmap for the year ahead. Discover how the company plans to strengthen industry standards while delivering seamless and secure user experiences.Connect with the iGaming community: https://linktr.ee/sigmaworld

At the SiGMA Africa 2026 Awards, SkyPilot by Aardvark celebrates winning Crash Game Newcomer 2026. The team shares what the recognition means, the passion behind their success and how a focus on fun is shaping their approach to game development. They reveal plans for new technology, continuous updates and an expanding portfolio of games. With strong momentum and ambition, SkyPilot is positioning itself as a rising force in the crash game space.Connect with the iGaming community: https://linktr.ee/sigmaworld

At the SiGMA Africa Awards 2026, Bitlipa secures the Emerging Markets Payment Solution 2026 award, reinforcing its growing influence across global fintech ecosystems. In this exclusive interview, company representative Beat Lipper shares insights into what sets Bitlipa apart, from its strong product offering to a high-performing team driving innovation. With new developments such as instant settlement backed by liquidity solutions on the horizon, Bitlipa is positioning itself at the forefront of payment technology in emerging markets. Discover how the company is scaling impact and delivering meaningful financial solutions across diverse regions.Host / Guest Details:Representative at BitlipaConnect with the iGaming community: https://linktr.ee/sigmaworld

At SiGMA Africa 2026, Gail Odgers, Head of Marketing at Virgin Bet South Africa, shares insights on launching a global brand in a fast-growing, competitive market. From leveraging brand power and localisation to building trust and responsible advertising, she explains what it takes to succeed in South Africa’s booming iGaming space. The conversation also explores evolving player expectations, loyalty drivers and the importance of female leadership and mentorship across Africa’s gaming industry. Discover how Virgin Bet plans to stand out and shape the future.Connect with the iGaming community: https://linktr.ee/sigmaworld

As Africa’s iGaming sector scales, regulatory frameworks are under increasing scrutiny. This panel explores the feasibility of national online licensing, the balance between centralised and provincial control, and the role of compliance in unlocking investment and job creation. Industry leaders discuss AML, KYC, and the impact of standardisation on operators navigating fragmented markets. With insights on regulatory reform, technology adoption, and cross-border collaboration, the conversation highlights both the opportunities and challenges shaping Africa’s gaming future. Discover how uniform standards, faster licensing, and stronger oversight could redefine the continent’s gaming ecosystem.Host / Guest Details:Cameron Green, South Africa Country Manager, AmusnetRobin Bennett – Head of Regulatory Compliance, Western Cape Gambling and Racing BoardLydia Ouandji – Legal Counsel, Sumsub Maxwell Dlamini – Executive Secretary, Eswatini Gaming Control Board Connect with the iGaming community: https://linktr.ee/sigmaworld

Miranda Guliashvili, Head of Regional Growth at SOFTSWISS, joins us at SiGMA Africa 2026 to unpack what it truly takes to enter and scale in emerging markets. From evaluating market size and competitive landscapes to navigating complex regulatory frameworks, Miranda outlines the core pillars shaping expansion strategies. She also challenges common misconceptions about Africa, highlighting its diversity and fragmented maturity levels. The conversation explores evolving player behaviour, retention strategies beyond aggressive promotions, and where the next wave of growth may emerge. A forward-looking discussion for operators and suppliers aiming to position themselves ahead of the curve.Host: Mercy (SiGMA Media) Guest: Miranda Guliashvili, Head of Regional Growth, SOFTSWISSConnect with the iGaming community: https://linktr.ee/sigmaworld

At SiGMA Africa 2026, experts from across the continent come together to discuss the delicate balance between player protection and market growth. In this insightful panel, moderated by Zoe Siwa, CEO from key African gaming regulators and industry leaders explore the challenges and opportunities in regulating African gaming markets. From the importance of regional cooperation to integrating emerging technologies like AI and blockchain, the conversation sheds light on the future of gambling regulation in Africa. Watch as Vusi Mtsweni, Peter Emolemo Kesitilwe, Denis Ngabirano, and James Mbalwe share their strategies for sustaining growth while ensuring player safety.Moderator:Zoe Siwa is the CFO at Western Cape Gambling Board.Guest spaekers:Peter Emolemo Kesitilwe is the CEO at African iGaming Alliance (AiA).Vusi Mtsweni is the CEO at Mpumalanga Economic Regulator.Denis Ngabirano is the CEO at National Lotteries and Gaming Regulatory Board.James Mbalwe is the CEO at Gaming Board of Tanzania.Connect with the iGaming community: ⁠https://linktr.ee/sigmaworld⁠

At SiGMA Africa 2026, ALGA CEO Musa Mngadi shares deep insights into the challenges shaping Africa’s gambling industry. From tackling illegal gambling to improving player protection and coordinating regulation across diverse jurisdictions, this discussion explores the realities behind enforcement, taxation and market sustainability. Mngadi explains why collaboration between governments, regulators and operators is essential and how shifting mindsets around gambling can create a healthier ecosystem. Discover how Africa is redefining harmonisation, why enforcement matters more than ever and what a borderless, thriving gaming future could look like for the entire continent.Connect with the iGaming community: https://linktr.ee/sigmaworld

In this insightful interview at SiGMA Africa 2026, Moustapha Camara, Chairman of the Senegal National Lottery (LONASE), discusses the critical role of public-private partnerships in strengthening African lottery infrastructure. From leveraging AI for player protection to adapting international best practices, Moustapha highlights how technology is reshaping the gaming landscape. He also emphasizes the importance of building a local legal framework that caters to Africa's unique regulatory, social, and cultural needs. Watch this interview for valuable insights into how African lotteries are evolving in the face of rapid technological advancements.Host:-Mercy Mutiria, Reporter at SiGMA NewsGuest Details:-Moustapha Camara. Chairman of LONASE (Senegal National Lottery)Connect with the iGaming community: https://linktr.ee/sigmaworld

In this exclusive interview from SiGMA Africa 2026, Johannes Shimaneni, CEO of the Namibia Lotteries Board, shares strategic insights into the country’s evolving lottery and gaming framework. From operationalising the Lotteries Act to prioritising governance, transparency, and public trust, Shimaneni outlines how Namibia is positioning itself for sustainable growth. He also discusses the importance of regulatory collaboration across African markets, the risks of political influence, and the role of digital transformation in shaping the sector. Discover how Namibia plans to balance economic contribution with consumer protection while building a credible, future-ready lottery ecosystem within a rapidly advancing African landscape.Connect with the iGaming community: https://linktr.ee/sigmaworld

At SiGMA Africa 2026 in Cape Town, Mercy Mutiria, Reporter for SiGMA News, speaks with Deidre Baartman, Provincial Minister of Finance and Economic Opportunities, in the Media Lounge. The discussion explores how the gaming and gambling industry is driving economic growth through job creation, tourism, and business investment, while also raising important regulatory and social responsibility challenges. Baartman highlights the need for stronger collaboration between provincial government, national regulators, and industry stakeholders to strengthen legislation, tackle illegal gambling, and protect vulnerable communities, especially minors, in an increasingly digital betting environment.Connect with the iGaming community: https://linktr.ee/aibcworld

At ICE Barcelona, consultant Matt Sahakian shares insights into his journey across the iGaming sector, highlighting his transition from platform technology roles to consultancy supporting leading Latin American operators, particularly in Brazil. He discusses how cultural understanding, language skills and localisation have shaped his approach to bridging operators with technology providers. Sahakian reflects on regulation in Brazil as an evolving process, emphasising compliance, opportunity creation and global market integration. He also explores AI-driven transformation, industry events such as SiGMA Dubai and SiGMA Rome, and the importance of collaboration in building sustainable, inclusive and opportunity-rich gaming ecosystems worldwide across global markets.Connect with the iGaming community: https://linktr.ee/sigmaworld

In this interview at SiGMA Africa 2026, James Mbalwe, CEO of the Gaming Board of Tanzania, shares insights on the country’s evolving gaming landscape. He explores how digital infrastructure and emerging technologies are shaping sector growth, alongside the importance of expanding access to regulated markets. The discussion also addresses the rising challenge of illegal gambling across online and land-based channels, and the role of enforcement and responsible gaming frameworks in safeguarding vulnerable groups. James highlights Tanzania’s ongoing investment in real-time monitoring systems and its ambition to develop a centralised regulatory platform to strengthen oversight, transparency, and revenue collection across the industry.Connect with the iGaming community: https://linktr.ee/sigmaworld

At the SiGMA Africa Summit, Sasha Boerma, Commercial Director for Africa at Split the Pot, unpacks the realities shaping gaming markets across the continent. From regulatory complexity in South Africa to the critical role of localisation across diverse player bases, this conversation highlights why Africa cannot be treated as a single market. Boerma shares insights on player behaviour in Botswana and Nigeria, the rise of crash games, and the commercial logic behind reverse billing technology. The discussion also explores how AI, infrastructure, and evolving regulation are influencing growth, innovation, and long-term opportunity across Africa’s rapidly expanding gaming ecosystem.Guest:-Sasha Boerma – Commercial Director Africa, Split the Pot.Connect with the iGaming community: https://linktr.ee/sigmaworld

At SiGMA Africa 2026, Mercy Mutiria speaks with Peter Mshikilwa, President of the eSports Federation of Tanzania, on the evolving regulatory landscape shaping eSports across East Africa. As the sector accelerates, key challenges remain around legal frameworks, tax inconsistencies, and cross-border collaboration. Mshikilwa outlines how emerging federations are stepping in to fill regulatory gaps, while emphasising the need for stronger player protection, dispute resolution mechanisms, and stakeholder alignment. From integrity concerns to investor confidence, this discussion offers a grounded perspective on how governments and industry leaders can unlock sustainable growth in Africa’s rapidly expanding eSports ecosystem.Guest:-Peter Mshikilwa, President, eSports Federation of Tanzania.Connect with the iGaming community: https://linktr.ee/sigmaworld

Nick French, Founder and CEO of BetMatch, reflects on his win at the SiGMA Africa 2026 Media Lounge Pitch competition. He introduces South Africa’s first licensed betting exchange and unpacks the regulatory and operational complexities shaping market entry in the region. French discusses investor engagement at SiGMA, emphasising ecosystem collaboration over traditional fundraising. He outlines immediate priorities including regulatory navigation and successful launch execution, alongside long-term ambitions centred on sustainability and community upliftment. A strong focus is placed on his CSI programme and youth development initiatives in Mafikeng, reinforcing a broader vision of responsible growth within Africa’s gaming sector.Connect with the iGaming community: https://linktr.ee/sigmaworld

In this interview at SiGMA Africa, Henry Ross, Account Executive at Opti Move, explores the growing importance of data-driven CRM within rapidly expanding African iGaming markets. He discusses how operators are shifting towards intelligent customer engagement strategies to improve retention and lifetime value. The conversation delves into the role of AI in delivering personalised, multi-channel experiences for mobile-first players, alongside the operational challenges of scale, regulation, and localisation. Henry also addresses common misconceptions around AI, highlighting its true value in orchestration, decisioning, and player segmentation. The discussion concludes with insights into emerging technological trends shaping CRM innovation across the sector.Connect with the iGaming community: https://linktr.ee/sigmaworld

At SiGMA Africa, Oluwafisayo Oke, CEO of Gamble Alert, explores the realities of Nigeria’s fragmented gaming regulation and the shift towards a more unified framework. He discusses the role of the Federation of State Gaming Regulators of Nigeria in streamlining licensing and advancing player protection policies across states. The conversation highlights the rollout of the Safe Play Initiative, a unified self-exclusion system, alongside key challenges such as funding gaps and operator readiness. Oke emphasises the importance of evidence-driven, public health-focused strategies in shaping responsible gaming across Africa, underlining the need for collaboration between regulators, operators, and healthcare stakeholders.Connect with the iGaming community: https://linktr.ee/sigmaworld

In this exclusive SiGMA Eurasia 2026 panel, industry leaders dive into the future of entertainment marketing, where streaming TV, first-party data, and AI-driven targeting are revolutionizing how brands reach premium audiences. Hosted by Jenny Ortiz-Bolivar, the panel features insights from Andrey Belinskiy of Amazon Ads, Vasilina Koneva of TonyB, and Alexander Bobkov of OHM Agency, as they discuss brand building, audience engagement, and the evolution of marketing through digital platforms. Discover how to leverage these strategies to stay ahead in the highly competitive entertainment landscape.Moderator:-Jenny Ortiz-Bolivar is the Asia Lead Senior Journalist at SiGMA Group.Guest Details:-Andrey Belinskiy is the Head of Sales - Global Gaming at Amazon Ads.-Vasilina Koneva is the Agency Account Executive at TonyB.-Alexander Bobkov is the General Manager, MENA at OHM Agency.Connect with the iGaming community: https://linktr.ee/sigmaworld

In this exclusive panel from the AIBC Eurasia 2026 in Dubai, industry experts discuss the importance of digital integrity and product reliability for fast-growing gaming platforms. Moderated by Giusy Campo, the session explores how companies can ensure system stability, manage data hygiene, and maintain performance as they scale rapidly. Featuring insights from Vlad Bondarenko (ReferOn), Ivan Korkin (Kanggiten), and Nikolay Lobov (Nobles Gaming), this discussion uncovers key strategies for maintaining trust and reliability in the entertainment industry while scaling. Tune in to learn how top platforms are navigating these challenges.Moderator:-Giusy Campo is the Business Development Director at Groovetech.Guest Details:-Vlad Bondarenko is the Head of Product at ReferOn.-Ivan Korkin is the Head of Account Management at Kanggiten.-Nikolay Lobov is the CEO at Nobles Gaming.Connect with the iGaming community: https://linktr.ee/sigmaworld