EP110: Navigating Economic Uncertainty While Running a Creative Business

How do you keep your creative business stable when the economy isn't? When everything from inflation and interest rates to fuel and food are going up up up and disposable income is shrinking, it’s important to know your numbers, watch your cash flow, keep marketing, evaluate your offerings and raise your prices when it's necessary. This week’s episode will help!This episode is brought to you by Fine Lime Designs IllustrationsThis is a great episode for creatives who:are feeling ok in their businesses but want to make sure they're being proactiveare feeling the pinch in their business with rising costsare worried about a downturn in sales as customers and clients have less disposable income and how they can combat thatare struggling with supply chain issues and shipping costsaren't sure if they should cut expenses (and which expenses to cut)want to diversify their business to it's more resilientwonder about marketing during an economic downturnFor a summary of this episode and all the links mentioned please visit:Episode 110: Economic Uncertainty and Running a Creative Business You can find Melissa at finelimedesigns.com or on Instagram @mhchipmunk.You can connect with the podcast  on:Instagram at @andshelookedup Facebook YouTube For a list of all available episodes, please visit:And She Looked Up Creative Hour PodcastAnd She Looked Up was born from belief that creating for a living takes a special kind of person: one part artist and one part businessperson. Each week The And She Looked Up Podcast sits down with inspiring Canadian women who create for a living. We talk about their creative journeys and their best business tips, as well as the creative and business mindset issues all creative entrepreneurs struggle with. This podcast is for Canadian artists, makers aYou can connect with the podcast  on:Instagram at @andshelookedup Facebook YouTube Tik Tok at @AndSheLookedUpFor a list of all available episodes, please visit:And She Looked Up Creative Hour PodcastEach week The And She Looked Up Podcast sits down with inspiring Canadian women who create for a living. We talk about their creative journeys and their best business tips, as well as the creative and business mindset issues all creative entrepreneurs struggle with. This podcast is for Canadian artists, makers and creators who want to find a way to make a living doing what they love. Your host, Melissa Hartfiel (@finelimedesigns), left a 20 year career in corporate retail and has been happily self-employed as a working creative since 2010. She's a graphic designer, writer and illustrator as well as the co-founder of a multi-six figure a year business in the digital content space. She resides just outside of Vancouver, BC.