Ep113 Comeback of the Curly Fries King! Hog’s Breath re-imagined, with Tom Elliott, CEO

Tom Elliott, CEO of Hog’s Breath, joins us to share how he’s leading the transformation of one of Australia’s most nostalgic restaurant brands. With years of experience in franchising and hospitality, Tom stepped into the role to reignite growth and future-proof the business.   In this episode, Tom talks about repositioning the brand from rethinking restaurant formats and refreshing the Hog’s Breath identity, to implementing next-gen tech and launching aggressive franchise incentives.    He highlights how listening to long-time franchise partners and customers has shaped their strategic direction.   As the business focuses on sustainable expansion across Southeast Queensland, WA, and international markets like New Zealand, Tom offers an honest look at what it takes to rebuild momentum and create long-term value for both partners and customers.   0:00 Introduction 1:11 When the Hog's Breath brand started 4:26 The future of Hog's Breath with pink blood culture, restaurant of the future, and unit economics 6:01 How new tech and smaller spaces are changing the future of Hog's Breath 7:47 Upgrading POS systems and tech to future-proof the brand 8:49 Refreshing the Hog’s Breath brand to connect with a new generation 10:35 Turning ideas into action by listening at the coalface 12:48 Keeping costs competitive through smarter restaurant design and lower entry barriers 14:45 Lower fees and bigger support are opening the door for new Hog’s Breath franchisees 17:01 Long-term partnerships and serious growth plans are back at Hog’s Breath 18:09 Growth plans across Southeast Queensland, WA, South Australia and New Zealand 19:39 Wrap up   Podcast Produced by:  www.franchisebusinesshub.com.au Listen or Watch on; Spotify: https://tinyurl.com/428hjhjh Apple Podcasts: https://tinyurl.com/bddda27c Amazon Music: https://tinyurl.com/53uaevye YouTube: https://youtu.be/CDebhD_mWGw