EP114 跨越鴻溝｜從小眾到主流，成功營銷的攻守之道

from 每日9分鐘正能量 · host 樊登讀書˙小草遠志

為什麼想推薦 #跨越鴻溝高科技企業的早期市場和主流市場之間存在著一個巨大的鴻溝，能否順利跨越鴻溝並進入主流市場，往往決定了一項高科技產品的成敗。想讓產品攻入主流市場，成為大多數用戶的首選，就必須攻破營銷中的失敗詛咒，成功跨越鴻溝。本期新書，高科技營銷魔法之父傑弗里·摩爾將結合豐富的企業實例，對高科技產品的市場營銷進行深度剖析，向大家揭示決定高科技產品營銷成敗的關鍵因素，給出企業發現、跨越、擺脫鴻溝的制勝之道。對於所有企業來說，這都是一本常讀常新，頗有參考價值的實用營銷指南。 - 🎧 新書友限定，14天體驗券 📚 領取體驗券數量有限發完為止。請領取時國碼改成+886。先領14天券再登入App蘋果手機領取後，跟著步驟下載App試聽安卓手機領取後，可呼叫小編協助下載App 📚 帆書 VIP 會員 📚 #帆書簽約合作夥伴到小草遠志服務中心的官網，享受專屬優惠！比在 App Store 上開通更划算哦！🔥 https://www.dushu.com.tw/ 想知道更多帆書(原樊登讀書) VIP 活動和優惠消息嗎？或者在開通 VIP 會員過程中遇到問題？請加我們的 Line：@dushu https://line.me/R/ti/p/%40dushu 在這裡，我們為您提供最好的閱讀體驗和精彩內容，讓您深入閱讀並不斷學習！ 🗨️ 在該集中留下您對本集的想法和評論：留言連結 📌 別忘了追蹤我們的 podcast，以獲得更多精彩內容！ Powered by Firstory Hosting

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EP114 跨越鴻溝｜從小眾到主流，成功營銷的攻守之道

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