Ep114 Profitable Partnerships, BEST SELLING book with Greg Nathan - EXPLAINER

Greg Nathan is the founder of the Franchise Relationships Institute and author of the influential book Profitable Partnerships, a cornerstone resource for franchisors and franchisees around the world.   Originally trained as a psychologist, Greg entered the franchising world as both a franchisee and later a franchisor executive, where he saw firsthand the emotional and relational challenges within franchise networks. These experiences led him to write Profitable Partnerships in 1999, a book that has since sold over 250,000 copies globally and remains a go-to guide for building strong franchise relationships.   In this episode, he shares how franchise companies still use it in training and induction, and how his approach to delivering workshops both in person and online has evolved with the times.   From the psychology of stress and change to the importance of down-to-earth communication, Greg’s work continues to shape how franchise brands foster trust, empathy, and collaboration across their networks.   With his trademark clarity and care, Greg reminds us that great franchise systems are built not just on operations but on relationships.   📘 Profitable Partnerships is available here: 🌐 franchiserelationships.com Amazon: https://tinyurl.com/mse4k6zb   0:00 Introduction 1:03 When the Profitable Partnership book was written 2:52 The broad themes of Profitable Partnerships book and why they resonate in franchising 3:56 Challenging the old view of stress as a strength in franchising 5:45 Helping franchise partners manage rapid change and technology shifts 7:00 Why Profitable Partnerships book still resonates with franchisors and franchisees 8:27 How Profitable Partnerships is used 25 years after it was written 9:39 Teaching franchisees practical tools for stress and relationship management in franchising 10:44 How technology changed the way Profitable Partnerships training is delivered  12:10 Wrap up   Podcast Produced by:  www.franchisebusinesshub.com.au Listen or Watch on; Spotify: https://tinyurl.com/2ajdu5r5 Apple Podcasts: https://tinyurl.com/5xbe7jm9 Amazon Music: https://tinyurl.com/ykwje9cj YouTube: https://youtu.be/wPntzl7zTh4