EP118: Creative Canadian Janice Lawandi - From Chemist to Multi-Stream Revenue Baker

Janice Lawandi thought a PhD in chemistry had cut out a clear career path for her. But like many grad students, she started baking to relieve her doctoral stress which led to completing a Pâtisserie de Base certificate from Le Cordon Bleu and starting a food blog. Now this doctor of chemistry shows other bakers how understanding the science of baking can unleash their creativity - and has opened up multiple streams of revenue for her baking education business in the process!Janice is a chemist turned baker from Montreal who writes about baking and the science of baking to better understand why we do what we do when we bake. Her website, The Bake School, is a resource for learning about ingredients and techniques, baking science, and recipes. While her main income stream is the ad revenue from her website, she also works as a freelance recipe developer, a food stylist, and food science consultant. She has recently started creating printable charts to help bakers in the kitchen, selling merch on her website and she is publishing her first ebook this fall (2022).This episode is brought to you by Fine Lime Designs IllustrationsThis is a great episode for creatives who:need to diversify their revenue within their creative businessare afraid to embrace their own inner form of geekiness (we all have it!) in their businesswonder if niching down deep can work (it can!)are curious about creating digital products for their physical business and physical products for their digital businessare wondering how to develop and market more than one revenue stream at a timeare  trying to figure out how to balance their art and creativity with commercial appeal in order to run a profitable, life supporting businesswant to forge a deeper connection with their audience or customer and aren’t sure how to do that (ask!)wonder if they need to make a bold move to move forwardFor a summary of this episode and all the links mentioned please visit:Episode118:  Creative Canadian Janice LawandiYou can find Melissa at finelimedesigns.com, finelimeillustrations.com or on Instagram You can connect with the podcast  on:Instagram at @andshelookedup Facebook YouTube Tik Tok at @AndSheLookedUpFor a list of all available episodes, please visit:And She Looked Up Creative Hour PodcastEach week The And She Looked Up Podcast sits down with inspiring Canadian women who create for a living. We talk about their creative journeys and their best business tips, as well as the creative and business mindset issues all creative entrepreneurs struggle with. This podcast is for Canadian artists, makers and creators who want to find a way to make a living doing what they love. Your host, Melissa Hartfiel (@finelimedesigns), left a 20 year career in corporate retail and has been happily self-employed as a working creative since 2010. She's a graphic designer, writer and illustrator as well as the co-founder of a multi-six figure a year business in the digital content space. She resides just outside of Vancouver, BC.