EP12: How to Launch a Product - Real-Life Wins, Failures, and Lessons Learned

ASOM Pod: How to Launch a Product: Real-Life Wins, Failures, and Lessons Learned - EP12 Subscribe to our newsletter! We drop weekly hot takes, totally unfiltered. Join us at ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://asompod.com⁠⁠⁠⁠⁠⁠⁠⁠ Thank you to Gorgias for sponsoring the pod. The #1 eCommerce Customer Experience platform designed to give brands the tools to create amazing customer experiences to grow your online store. Learn more at https://www.gorgias.com. Thank you to Recharge for sponsoring the pod. Trusted by over 20,000 brands, Recharge is the #1 platform for your ecommerce subscription needs.Learn more at https://getrecharge.com _______ Launching products is no walk in the park. But after several experiences bringing new products to market (even in highly regulated industries), we’ve picked up some valuable lessons that are paving the way for our next big success. The entire podcast circles around: - Navigating the complexities of launching and scaling - Lessons learned from our own product launch “flops” - Creative marketing in highly regulated industries - Complexities of implementing CRO and excise tax solutions - Black Friday/Cyber Monday preparation and how brands should be getting ready In this episode of The ASOM Pod, Jimmy Kim (CIO and founder of Sendlane) and John Roman (CEO and co-founder of BattlBox), Amer Grozdanic (CEO & Co-Founder of Praella) and Bryan MacDonald (Director of Ecommerce at Oma’s Pride) dive deep into their journeys of launching new products. From transitioning between vastly different industries and overcoming regulatory challenges to the ups and downs of product launches, they share invaluable lessons learned. The episode also highlights the importance of balancing speed with preparation and how sometimes just getting started can be the best strategy. If you’re looking for genuine insights on navigating the complexities of launching and scaling a business, this episode is packed with practical advice and real-life stories. If you enjoyed the episode, please subscribe, share and comment to let us know you loved it! We release episodes every Thursday! _______ 00:00 Teaser 00:18 Pizza Talk 01:46 Introduction to the ASOM Pod 02:17 Meet the Hosts 05:35 Launching Products and Services 08:16 BattlBox and Marketing Strategies 13:35 eCommerce Challenges in Pet Food 25:21 Embracing Challenges with Passion 25:39 The Value of Diverse Perspectives 26:38 Launching New Services: Challenges and Strategies 28:21 Optimizing Revenue: A New Approach 33:56 Navigating Regulatory Challenges 38:38 Reflecting on Failures and Lessons Learned 43:27 Creative Ideas for Future Projects 47:08 Final Thoughts and Takeaways _______ Follow Jimmy Kim at: X: https://www.twitter.com/yojimmykim Linkedin: https://www.linkedin.com/in/yojimmykim IG: https://www.instagram.com/@yojimmykim Tik Tok: https://www.tiktok.com/@yojimmykim Follow Bryan MacDonald at: X: https://www.twitter.com/bryanomaspride LinkedIn: https://www.linkedin.com/in/bryan-macdonald-ct IG: https://www.instagram.com/@anythingbutasalad Tik Tok: https://www.tiktok.com/@anythingbutasalad Follow John Roman at: X: https://www.twitter.com/@JohnMRoman Linkedin: https://www.linkedin.com/in/john-roman/ IG: https://www.instagram.com/@johnnyromes Tik Tok: https://www.tiktok.com/@johnmroman Follow Amer Grozdanic at: X: https://www.twitter.com/@AmerGrozdanic Linkedin: https://www.linkedin.com/in/amer-grozdanic IG: https://www.instagram.com/@amergrozdanic Tik Tok: https://www.tiktok.com/@amergrozdanic #asompod #businesspodcast #businessinsider #entrepreneurship #entrepreneur #productlaunch #ecommercepodcast #ecommerce #ecommercebusiness #ecom #dtc #dtcpodcast