EP124【經理人讀書會】從瀕臨破產起死回生，導讀《玩得好！樂高商業冒險之旅》，解密樂高集團興衰史。

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樂高（LEGO）集團打造出風靡全球的經典玩具，不分男女老少都對這些小巧的塑膠玩具著迷。但在光鮮亮麗成果的背後，樂高集團一路走來經歷許多跌宕起伏，更曾因為太過驕傲而瀕臨破產。究竟這間家族企業，如何從失敗中汲取經驗，走過將近一世紀的歷史？本集由《經理人月刊》資深採訪編輯盧廷羲與採訪編輯吳美欣，導讀《玩得好！樂高商業冒險之旅》。重點搶先看： 1️⃣ 樂高公司的前身是家具行？為什麼會轉行做玩具？ 2️⃣ 集成敗於一身：第三代接班人克伊爾德怎麼讓公司一飛沖天後又墜落谷底？ 3️⃣ 樂高家族如何借助專業經理人，讓集團再創顛峰？ 💬 希望我們解決你的職場難題嗎？這邊聽你說 👉🏻 https://forms.gle/a372G8oFB9N92de59 📔 還想了解更多？雜誌購買點這裡 👉🏻 https://pse.is/4lrgqm 💻 看更多第一手商管知識 👉🏻 https://www.managertoday.com.tw/ 📚 更多職場進修課程【新商業學校】👉🏻 https://bit.ly/3txT9SX Powered by Firstory Hosting

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EP124【經理人讀書會】從瀕臨破產起死回生，導讀《玩得好！樂高商業冒險之旅》，解密樂高集團興衰史。

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