Ep127: 4 Lessons From Pivoting My Niche (After Spending $6K To Get My First Client)

Three months ago I walked away from coaching personal trainers and pivoted to working with higher level business owners doing $250k to $2 million a year. It was not smooth. I spent about $6k on ads before I landed a single client on the new offer. Most people would have quit way before that.In this episode I break down the four biggest lessons from making the switch, and how each one applies whether you're pivoting your niche or just trying to build a business that runs without you.Here's what I cover:-Blind faith and why I kept going when the numbers looked ugly. A brand new pixel, a heap of ad testing, $6k spent before client one, then another $4k that brought in four to five clients. The return worked out. But only because I didn't quit at the point most people do.-Know your numbers and do your KPIs every week. When you know your numbers you make decisions on logic, not emotion. I can now predict what the next 6 to 12 months looks like because I know what it costs to book a call, my show up rate, my close rate, and my cost per client. That's peace of mind, not guesswork.-Document everything as you go. Don't block out a whole day to build systems. Just record yourself on Loom while you do the task, then turn it into an SOP with AI. Most business owners with a team have no documentation, so the team keeps coming back to them with the same questions all day.-Niche by the problem, not the industry. Instead of picking one industry, I niched on a problem: founders working 50 to 60 hour weeks who want 20 hours a week back, then want to scale the business without them. You can niche by problem, age, gender, or industry, the point is to pick a specific problem you solve.Timestamps:00:00 Intro and why I pivoted my niche01:59 Lesson 1: Blind faith ($6k before my first client)04:34 Lesson 2: Know your numbers, do your KPIs05:58 Lesson 3: Document everything as you go07:45 Lesson 4: Niche by the problem, not the industry09:16 Recap of the four lessonsIf you're a business owner doing $250k to $2m a year, working too many hours, and you want to get your time back and scale without being the bottleneck, book a free Leverage Audit with me. Link's in the description.Find out how to get 20 hours/week back - https://leveragedceo.com.au/getyourtimeback