EP129: How to engage the TikTok generation with sports betting

At SiGMA Euro-Med 2025, Moritz Maurer, Co-Founder and CEO of GRID, explored how younger audiences are transforming sports and esports betting in the fireside chat “Betting for the TikTok Generation: Designing Wagering Experiences for Short-Form Sports Consumption.” He discussed the rise of micro-betting, ultra-fast in-play markets and the shift toward bite-sized highlights that resonate with Gen Z and millennial fans. Maurer shared insights on overcoming data challenges, building reliable infrastructure, and creating innovative wagering experiences. The session also examined how esports models could inspire traditional sports betting, highlighting the industry’s evolution to meet the expectations of digital-native audiences.Host: Jillian Dingwall, Senior News Writer, SiGMA GroupGuest: Moritz Maurer, Co-Founder and CEO of GRIDConnect with the iGaming community: https://linktr.ee/sigmaworld