EP13 - Leave Everyone In The Dark (HD)

You can't focus on what you're building AND what people will say at the same time. Pick one. Leave people in the dark - always. When Apple released iPhone 16, they were already working on iPhone 17 and 18. That's how you should operate. This episode breaks down why he made a vow to never post pictures until years later, why Igbo culture teaches "dress anyhow so people can't suspect how much you own," and why if nobody would ever see what you bought, you probably wouldn't buy half of it. The journey is more important than what's in your account. Episode 13 of 45.