EPISODE · Nov 3, 2025 · 16 MIN
Ep132 JP Afflick – Hog’s Breath Airlie Beach | Franchise Owner Journey
from Franchise Everything · host Glenn Walford
JP Afflick, owner of Hog’s Breath Airlie Beach, shares his 25-year journey with the iconic Australian restaurant brand. Starting out at Hog’s Breath Darwin in 1995, JP reflects on the early days of the brand’s culture, energy, and sense of family that shaped his passion for hospitality. After co-owning the Byron Bay Hog’s Breath and spending years building ventures across tech, software, and even world record motorcycle racing, JP’s story comes full circle as he returns to the Hog’s Breath family as an owner once again. In this episode, JP discusses the importance of systems, service, and culture in running a successful restaurant, his hands-on approach to leadership, and the teamwork behind operating the “OG” Airlie Beach store. He also shares his vision for the future, focused on legacy, loyalty, and keeping the Hog’s Breath experience alive for years to come. 0:00 Introduction 0:31 Where it all began — JP’s first steps into the Hog’s Breath famil 1:53 JP’s early days working at Hog’s Breath in Darwin 2:54 JP’s first experience as a Hog’s Breath business owner in Byron Bay 4:50 JP’s career beyond Hog’s Breath and the ventures he built along the way 5:53 How JP shifted from running restaurants to starting a software business 8:44 What land speed racing taught JP about business and leadership 9:27 How JP returned to the Hog’s Breath family and became owner of Airlie Beach 11:53 JP’s hands-on approach to running the Hog’s Breath Airlie Beach store 12:36 JP’s thoughts on starting a business partnership and taking a leap of faith 13:11 The crucial role of service and hospitality in every Hog’s Breath restaurant 14:12 JP’s long-term vision for Hog’s Breath Airlie Beach and what’s next 15:33 Wrap up Podcast Produced by: www.franchisebusinesshub.com.au Listen or Watch on; Spotify: https://tinyurl.com/4rexjxm9 Apple Podcasts: https://tinyurl.com/huyzsucp Amazon Music: https://tinyurl.com/bdepwhym YouTube: https://youtu.be/ssOQ1QIYN9c
What this episode covers
JP Afflick, owner of Hog’s Breath Airlie Beach, shares his 25-year journey with the iconic Australian restaurant brand. Starting out at Hog’s Breath Darwin in 1995, JP reflects on the early days of the brand’s culture, energy, and sense of family that shaped his passion for hospitality. After co-owning the Byron Bay Hog’s Breath and spending years building ventures across tech, software, and even world record motorcycle racing, JP’s story comes full circle as he returns to the Hog’s Breath family as an owner once again. In this episode, JP discusses the importance of systems, service, and culture in running a successful restaurant, his hands-on approach to leadership, and the teamwork behind operating the “OG” Airlie Beach store. He also shares his vision for the future, focused on legacy, loyalty, and keeping the Hog’s Breath experience alive for years to come. 0:00 Introduction 0:31 Where it all began — JP’s first steps into the Hog’s Breath famil 1:53 JP’s early days working at Hog’s Breath in Darwin 2:54 JP’s first experience as a Hog’s Breath business owner in Byron Bay 4:50 JP’s career beyond Hog’s Breath and the ventures he built along the way 5:53 How JP shifted from running restaurants to starting a software business 8:44 What land speed racing taught JP about business and leadership 9:27 How JP returned to the Hog’s Breath family and became owner of Airlie Beach 11:53 JP’s hands-on approach to running the Hog’s Breath Airlie Beach store 12:36 JP’s thoughts on starting a business partnership and taking a leap of faith 13:11 The crucial role of service and hospitality in every Hog’s Breath restaurant 14:12 JP’s long-term vision for Hog’s Breath Airlie Beach and what’s next 15:33 Wrap up Podcast Produced by: www.franchisebusinesshub.com.au Listen or Watch on; Spotify: https://tinyurl.com/4rexjxm9 Apple Podcasts: https://tinyurl.com/huyzsucp Amazon Music: https://tinyurl.com/bdepwhym YouTube: https://youtu.be/ssOQ1QIYN9c
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Ep132 JP Afflick – Hog’s Breath Airlie Beach | Franchise Owner Journey
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