EP139 - Accenture Fmr Strategist & Stanford Advisor on Competitive Product Strategy

The manner in which customers and markets adopt something new is rooted in historical concepts that herald back to the early 20th century. Understanding these concepts is key to successfully developing a product. What do product leaders need to know as they search to find that competitive edge? Theresa Lina, Stanford Advisor, former Accenture Strategy Executive, and best-selling author of the strategy book "Be the Go-To", takes the Product Talk mic to discuss market adoption dynamics and the challenges product leaders face when developing a competitive strategy.