EP142: Shaky Economy? Navigate the Holiday Selling Season & Plan for 2024

Slow September sales and signs of a flagging economy have a lot of Canadian creatives worried about the upcoming holiday selling season. Even Etsy has made efforts to boost sales on behalf of shop owners! And, with no real relief in sight, what does 2024 have in store? Melissa and Heather tackle this head on with lots of practical strategies and tips to help you get focused and make a plan - both for the holiday season and next year!This is a great episode for creatives who:are seeing a dip in sales compared to previous yearshave heard from customers that money is tightaren't getting the same level of sales or engagement when launching new workare worried about the ballooning costs of raw materials and other business related expensesneed some ideas jump start salesWe tackle all of these concerns and more! Tune in to find out how!This episode is brought to you by Fine Lime Designs IllustrationsFor a summary of this episode and all the links mentioned please visit:Episode142: Navigate Holiday Selling and Future Planning in a Shaky EconomyYou can find Melissa at finelimedesigns.com, finelimeillustrations.com or on Instagram @mhchipmunk.You can find Heather at heatherlynnetravis.com or on Instagram @heathertravis.You can connect with the podcast  on:Instagram at @andshelookedup Facebook YouTube Tik Tok at @AndSheLookedUpFor a list of all available episodes, please visit:And She Looked Up Creative Hour PodcastEach week The And She Looked Up Podcast sits down with inspiring Canadian women who create for a living. We talk about their creative journeys and their best business tips, as well as the creative and business mindset issues all creative entrepreneurs struggle with. This podcast is for Canadian artists, makers and creators who want to find a way to make a living doing what they love. Your host, Melissa Hartfiel (@finelimedesigns), left a 20 year career in corporate retail and has been happily self-employed as a working creative since 2010. She's a graphic designer, writer and illustrator as well as the co-founder of a multi-six figure a year business in the digital content space. She resides just outside of Vancouver, BC.