Ep152: Lighting the way - How Fontana Candle Company is redefining clean candles (with co-founder Eric Roering)

Eric Roering, the brilliant co-founder of Fontana Candle Company, joins me on the podcast to share the remarkable journey of Fontana's growth. From humble beginnings in their kitchen to scaling into a large-scale factory, Eric and his wife Katie have not only built an impressive business but have also created a thriving workplace culture. Their story proves that it's possible to grow a successful brand while making a meaningful impact on their customers, team and the world.   In this episode we chat about: - The importance of niching down and setting your candle brand apart in a competitive market. - Why showing up on social media matters. - When (and why) it's best to stay focused on your core product range instead of expanding too soon (or at all).   ----------   ERIC'S LINKS: Instagram: https://www.instagram.com/fontanacandlecompany/ Website: https://fontanacandlecompany.com/   PURE CANDLE SUPPLIES: Visit https://www.purecandlesupplies.com.au/ and use code CBC10OFF for 10% off your order (discount code valid from 28/2/25 - 14/3/25)   SHOW LINKS: Membership: The Candle Makers Collective FREE e-book: 10 Proven Strategies to Scale Your Candle Business Join the waitlist for the: Ultimate Candle Makers Retreat! Let's connect: https://linktr.ee/candlebusinesscoach   Make sure you subscribe/follow so you don't miss any future episodes. And if you enjoyed this episode, please leave a rating and a review ✨