PODCAST · business
Candle Business Coach
by Kirsty Allen
How do I start making candles? How do I grow my candle business? What's the secret to success?Starting and growing a candle business is a journey. Join your host, Kirsty Allen, as she shares everything she's learned from her experience of starting and developing her candle business. You'll also hear from relevant guests, have your questions answered and learn about all things related to the craft of candle making.Every Tuesday, you can expect actionable tips, strategies and mindset advice to help you with your candle journey. Whether you're a new candle maker or an experienced chandler, this is the show for you.
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Ep165: Candle maker conversation with Lorraine (Dolly & Dulcie)
In today's episode, I'm chatting with Lorraine from Dolly & Dulcie about the ups and downs of the creative journey and how confidence really grows over time as a business owner. We talk about how easy it is to second guess yourself when you're putting your work out there, especially in the beginning and why learning to back yourself is such an important part of running a creative business. Lorraine also shares her thoughts on staying authentic and showing up as yourself online and in your business, instead of feeling like you have to fit into what everyone else is doing. If you've ever struggled with confidence, comparison or just finding your place as a creative business owner, I think you'll really enjoy this conversation. ---------- LORRAINE'S LINKS: IG: https://www.instagram.com/dollyanddulcie/ Website: https://dollydulcie.com/ Make sure you subscribe/follow so you don't miss any future episodes. And if you enjoyed this episode, please leave a rating and a review ✨
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Ep164: Candle Maker Connections #9 (Email Marketing)
Welcome to the 9th episode in our Candle Maker Connections series. This episode is all about email marketing. ---------- SHOW LINKS: Email software - Klaviyo: https://www.klaviyo.com/au/ Email software - Mailerlite: https://www.mailerlite.com/ Photo magnets: https://www.magnetisedmemories.com.au/ Make sure you subscribe/follow so you don't miss any future episodes. And if you enjoyed this episode, please leave a rating and a review ✨
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Ep163: Not getting consistent orders? You need a Breakthrough!
Your candle website might look beautiful… but is it actually selling? In this episode, I'm sharing what I see behind the scenes when I review candle business websites - and why so many of them aren't converting visitors into customers. From unclear messaging to missing trust factors and websites that leave people browsing instead of buying, I'm breaking down what's likely holding you back (even if you're doing everything "right"). This isn't about starting from scratch or doing more – it's about fixing what's already there so your website can actually do its job (same goes for your Instagram account – they go hand in hand). If you'd like me to review your website and Instagram so you can start getting more orders, check out the link in the show notes for your own Candle Business Breakthrough (so more of your potential customers can become your actual customers). ---------- SHOW LINKS: Community: https://www.skool.com/candle-collective Coaching: https://candlebusinesscoach.com.au/private-coaching/ Get consistent sales: https://candlebusinesscoach.com.au/blueprint/ Website & Instagram audit: https://candlebusinesscoach.com.au/breakthrough/ Make sure you subscribe/follow so you don't miss any future episodes. And if you enjoyed this episode, please leave a rating and a review ✨
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Ep162: Why you need to become obsessed with your candle journey
In this episode, I talk about why becoming fully invested (even obsessed) in your candle making/business journey is actually a good thing. Not the kind of obsession that leads to burnout… but the kind that makes you curious, excited to learn and motivated to keep improving your brand. I also talk about the difference between candle makers who stay stuck in research mode and those who take action and start building momentum. If you've ever found yourself constantly thinking about candle ideas, studying other brands or dreaming about what your candle business could become - this episode is for you. Because sometimes the people who succeed are simply the ones who care enough to stay curious and keep going. And yes… they're usually a little bit obsessed with the journey too. ---------- SHOW LINKS: Community: https://www.skool.com/candle-collective Coaching: https://candlebusinesscoach.com.au/private-coaching/ FREE e-book: https://candlebusinesscoach.com.au/10-strategies/ Make sure you subscribe/follow so you don't miss any future episodes. And if you enjoyed this episode, please leave a rating and a review ✨
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Ep161: Candle maker conversation with Lily (Hangtight Homemade)
In today's episode, I'm chatting with Lily from Hangtight Homemade about the real, behind-the-scenes side of running her candle business. We talk about something that doesn't get discussed enough - how connecting with your customers is what helps you transcend the transaction. Because when people feel connected to you and your brand, they're not just buying a candle… they're buying the story, the experience and the relationship behind it. Lily also shares her thoughts on trusting your instincts as a business owner, while still being open to hearing different perspectives along the way. Sometimes the best growth happens when you balance both. If you've ever wondered how to build deeper connections with your customers while staying true to your vision, this conversation is for you. ---------- LILY'S LINKS: IG: https://www.instagram.com/hangtighthomemade/ Website: https://hangtighthomemade.sumupstore.com/ SHOW LINKS: Community: https://www.skool.com/candle-collective Coaching: https://candlebusinesscoach.com.au/private-coaching/ FREE e-book: https://candlebusinesscoach.com.au/10-strategies/ Market stall e-book: https://candlebusinesscoach.com.au/market-guide/ Make sure you subscribe/follow so you don't miss any future episodes. And if you enjoyed this episode, please leave a rating and a review ✨
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Ep160: Motivation won't build your business
In this solo episode, I share why relying on motivation alone is one of the biggest reasons many candle business owners struggle to build real momentum. I talk about why discipline, simple routines and showing up consistently matter far more than waiting to "feel ready". Some days you'll feel inspired and ready to take on the world and other days you won't want to do anything at all. That's normal. The problem is that your business can't grow based on how motivated you feel that day. If you've ever found yourself saying "I'll start when I feel more motivated", this episode will give you a different (and much more sustainable) way to think about growing your business. ---------- SHOW LINKS: Community: https://www.skool.com/candle-collective Coaching: https://candlebusinesscoach.com.au/private-coaching/ FREE e-book: https://candlebusinesscoach.com.au/10-strategies/ Make sure you subscribe/follow so you don't miss any future episodes. And if you enjoyed this episode, please leave a rating and a review ✨
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Ep159: Update & Retreat & Skool, oh my!
After a little hiatus, the podcast is back! In this solo episode, I share what's been happening behind the scenes – including reflections from the recent Glow & Grow Retreat, why the podcast took a short break and what's coming next. I also chat about some exciting changes in The Candle Makers Collective — we've officially moved our community off Facebook and over to Skool, making it easier to connect, learn and grow together. If you've missed tuning in each week, this episode will bring you right up to speed and remind you why this space for candle makers is so special. ---------- SHOW LINKS: Community: https://www.skool.com/candle-collective Coaching: https://candlebusinesscoach.com.au/private-coaching/ FREE e-book: https://candlebusinesscoach.com.au/10-strategies/ Custom photo magnets: https://www.magnetisedmemories.com.au/ Make sure you subscribe/follow so you don't miss any future episodes. And if you enjoyed this episode, please leave a rating and a review ✨
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Ep158: Is The Candle Makers Collective for you?
In this special episode of the podcast, I'm handing the mic over to some of our amazing members from The Candle Makers Collective to share their personal experiences of being part of the community. You'll hear honest, behind-the-scenes perspectives on what it's really like to join, from the wins they've celebrated to the challenges they've overcome with the group's support. Our members talk about the practical tools, advice and resources they've gained - but more importantly, they share how the encouragement, accountability and connection inside the membership have helped them feel less alone in their candle making journey. Whether you're wondering if joining is worth it or you're simply curious about the kind of transformation that happens when candle makers come together, this episode of the podcast will give you a heartfelt, inspiring look inside. Doors to the membership are opening soon (on Monday 18th August for one week!) so check out the link below if you're keen to build your business alongside your new tribe: https://candlebusinesscoach.com.au/the-candle-makers-collective/ SHOW LINKS: Join us at the: Candle Makers Retreat Membership: The Candle Makers Collective FREE e-book: 10 Proven Strategies to Scale Your Candle Business Let's connect: https://linktr.ee/candlebusinesscoach Make sure you subscribe/follow so you don't miss any future episodes. And if you enjoyed this episode, please leave a rating and a review ✨
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Ep157: Candle Maker Connections #8
Welcome to the 8th episode in our Candle Maker Connections series. This time I'm joined by Sue, Tracy, Jenni and Nicola to talk about how to become (and stay) organised in your candle business. In this episode we chat about: - The systems, habits and tools needed for staying organised across all areas of your business (from daily tasks to planning methods and inventory management). - Practical workspace and supply storage tips (including how to maximise small spaces and avoid overbuying stock). - How to organise your documentation (especially for testing) plus advice for overcoming overwhelm. ---------- GUEST LINKS: Sue: https://www.instagram.com/revamped_treasures/ Tracy: https://www.instagram.com/bottlenosecandles/ Jenni: https://www.instagram.com/hamptonbotanic/ Nicola: https://www.instagram.com/casalusia/ SHOW LINKS: Inventora (free inventory tracking software): https://inventora.com/?via=candlebusinesscoach Join us at the: Candle Makers Retreat Membership: The Candle Makers Collective FREE e-book: 10 Proven Strategies to Scale Your Candle Business Let's connect: https://linktr.ee/candlebusinesscoach Make sure you subscribe/follow so you don't miss any future episodes. And if you enjoyed this episode, please leave a rating and a review ✨
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Ep156: Car diffusers & insurance - what you need to know (with Nicole from AUZi Insurance)
Nicole from AUZi Insurance joins me on the podcast again, this time to chat about the growing concerns surrounding car diffusers and insurance claims. We unpack why there's been a spike in incidents (especially during summer) and how this could impact insurance coverage for candle and diffuser makers. In this episode we chat about: - Why insurance claims for car diffusers are increasing. - The changes that might be coming and what makers can do to stay informed and compliant. - Practical tips to protect your business through labelling, education and safer practices. ---------- AUZi INSURANCE LINKS: Website: https://www.auzi.com/ Instagram: https://www.instagram.com/auzi.insurance/ SHOW LINKS: Join us at the: Candle Makers Retreat Membership: The Candle Makers Collective FREE e-book: 10 Proven Strategies to Scale Your Candle Business Let's connect: https://linktr.ee/candlebusinesscoach Make sure you subscribe/follow so you don't miss any future episodes. And if you enjoyed this episode, please leave a rating and a review ✨
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Ep155: Candle maker conversation with Jess (Etzio & Co) #2
Candle maker Jess from Etzio & Co joins me on the podcast again. We recorded our first episode together over a year ago, so let's continue with Jess' journey and see what she's been up to since our last conversation. In this episode we chat about: - Why patience is key as you grow your business. - The importance of constantly striving to better your craft and skills. - How to have a point of difference with your products and business. ---------- JESS' LINKS: Instagram: https://www.instagram.com/etzioandco/ Website: https://etzioandco.com.au/ SHOW LINKS: Membership: The Candle Makers Collective FREE e-book: 10 Proven Strategies to Scale Your Candle Business Join the waitlist for the: Ultimate Candle Makers Retreat! Let's connect: https://linktr.ee/candlebusinesscoach Make sure you subscribe/follow so you don't miss any future episodes. And if you enjoyed this episode, please leave a rating and a review ✨
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Ep154: Candle Maker Connections #7
Welcome to the 7th episode in our Candle Maker Connections series. This time I'm joined by Sue, Gina & George to talk about the how/when/why of expanding your product range beyond candles. We deep dive into the challenges, opportunities and lessons learned from adding new products like wax melts, diffusers and room sprays. Whether you're thinking about expanding or just curious about what goes into it, this conversation is packed with insights and tips. In this episode we chat about: - Which products to expand with first (hint: listen to your customers). - Why the testing phase isn't only limited to candles. - How having various products can boost sales. ---------- LINKS: Sue: https://www.instagram.com/revamped_treasures/ Gina & George: https://www.instagram.com/aretiinaturals/ SHOW LINKS: Membership: The Candle Makers Collective FREE e-book: 10 Proven Strategies to Scale Your Candle Business Join the waitlist for the: Ultimate Candle Makers Retreat! Let's connect: https://linktr.ee/candlebusinesscoach Make sure you subscribe/follow so you don't miss any future episodes. And if you enjoyed this episode, please leave a rating and a review ✨
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Ep153: Candle maker conversation with Sue (Revamped Treasures) #2
Candle maker Sue from Revamped Treasures joins me on the podcast again. We first spoke on the podcast over a year ago, so let's continue with Sue's journey and see what she's been up to since our last conversation. In this episode we chat about: - The learning curves that come with trying new things in your business. - Why being a part of The Candle Makers Collective supports you in being accountable and motivated. - How to create and nurture your community of candle customers. ---------- SUE'S LINKS: Facebook: https://www.facebook.com/RevampedTreasurecandles/ Instagram: https://www.instagram.com/revamped_treasures/ SHOW LINKS: Membership: The Candle Makers Collective FREE e-book: 10 Proven Strategies to Scale Your Candle Business Join the waitlist for the: Ultimate Candle Makers Retreat! Let's connect: https://linktr.ee/candlebusinesscoach Make sure you subscribe/follow so you don't miss any future episodes. And if you enjoyed this episode, please leave a rating and a review ✨
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Ep152: Lighting the way - How Fontana Candle Company is redefining clean candles (with co-founder Eric Roering)
Eric Roering, the brilliant co-founder of Fontana Candle Company, joins me on the podcast to share the remarkable journey of Fontana's growth. From humble beginnings in their kitchen to scaling into a large-scale factory, Eric and his wife Katie have not only built an impressive business but have also created a thriving workplace culture. Their story proves that it's possible to grow a successful brand while making a meaningful impact on their customers, team and the world. In this episode we chat about: - The importance of niching down and setting your candle brand apart in a competitive market. - Why showing up on social media matters. - When (and why) it's best to stay focused on your core product range instead of expanding too soon (or at all). ---------- ERIC'S LINKS: Instagram: https://www.instagram.com/fontanacandlecompany/ Website: https://fontanacandlecompany.com/ PURE CANDLE SUPPLIES: Visit https://www.purecandlesupplies.com.au/ and use code CBC10OFF for 10% off your order (discount code valid from 28/2/25 - 14/3/25) SHOW LINKS: Membership: The Candle Makers Collective FREE e-book: 10 Proven Strategies to Scale Your Candle Business Join the waitlist for the: Ultimate Candle Makers Retreat! Let's connect: https://linktr.ee/candlebusinesscoach Make sure you subscribe/follow so you don't miss any future episodes. And if you enjoyed this episode, please leave a rating and a review ✨
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Ep151: Candle maker conversation with Nikki & Charlie (The Cozy Life Candle Studio)
Candle makers Nikki & Charlie from The Cozy Life Candle Studio join me on the podcast to discuss all things candles and their candle making journey. In this episode we chat about: - Why it's important to not rush any part of your journey. - The power in being ambitious and driven in your life and business. - How believing in yourself is the difference between taking action or being stagnant. ---------- NIKKI & CHARLIE'S LINKS: Instagram: https://www.instagram.com/cozylifecandlestudio/ Website: https://cozylifecandlestudio.com/ SHOW LINKS: Membership: The Candle Makers Collective FREE e-book: 10 Proven Strategies to Scale Your Candle Business Join the waitlist for the: Ultimate Candle Makers Retreat! Let's connect: https://linktr.ee/candlebusinesscoach Make sure you subscribe/follow so you don't miss any future episodes. And if you enjoyed this episode, please leave a rating and a review ✨
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Ep150: Candle Maker Connections #6
Welcome to the 6th episode in our Candle Maker Connections series. This time I'm joined by Sue, Gina & George and Jenni to talk all about markets. Dive into this episode if you're about to host your first market stall or if you're a seasoned market pro looking for fresh insights. We cover everything from the pros and cons of attending markets, tips for setting up and running a successful stall, how often to attend and what essential items you need to pack. Whether you're just starting or looking to optimise your market experience, this episode is packed with valuable advice and real-world stories from those who've been there! In this episode we chat about: - The power of building connections with market visitors, even if they don't buy. - How consistency with markets is the secret to long-term growth. - The incredible impact of stepping outside your comfort zone and trying new things. ---------- LINKS: Sue: https://www.instagram.com/revamped_treasures/ Gina & George: https://www.instagram.com/aretiinaturals/ Jenni: https://www.instagram.com/hamptonbotanic/ SHOW LINKS: Market guide e-book: https://candlebusinesscoach.com.au/market-guide/ FREE e-book: 10 Proven Strategies to Scale Your Candle Business Join the waitlist for the: Ultimate Candle Makers Retreat! Let's connect: https://linktr.ee/candlebusinesscoach Make sure you subscribe/follow so you don't miss any future episodes. And if you enjoyed this episode, please leave a rating and a review ✨
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Ep149: Candle Business Coach update #4
In today's episode I share some updates in the Candle Business Coach world, including reminding you about the price increase for my Private Coaching sessions and the price increase for The Candle Makers Collective. I also share some EXCITING news about my plan to host the very first retreat for candle makers! And if you haven't already seen on my socials (@candlebusinesscoach) I've created a FREE e-book (10 Proven Strategies to Scale Your Candle Business) to help you grow your business with strategies that work, no matter where you are on your candle making journey. Can't wait to hear what you think of the episode! ---------- SHOW LINKS: FREE e-book: 10 Proven Strategies to Scale Your Candle Business Join the waitlist for the: Ultimate Candle Makers Retreat! Let's connect: https://linktr.ee/candlebusinesscoach Make sure you subscribe/follow so you don't miss any future episodes. And if you enjoyed this episode, please leave a rating and a review ✨
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Ep148: Candle maker conversation with Jenni (Hampton Botanic) #2
Candle maker Jenni from Hampton Botanic joins me on the podcast again. We first spoke on the podcast over a year ago, so let's dive back into Jenni's journey and see what she's been up to and why following your butterflies is the best way to stay true to your path. In this episode we chat about: - The importance of learning who your ideal customers are and appreciating that this discovery can take time. - Why growing a business means you must grow personally along your journey. - Having confidence as your journey progresses (and how it compares to when you first begin making candles). ---------- JENNI'S LINKS: Instagram: https://www.instagram.com/hamptonbotanic/ Website: https://hamptonbotanic.square.site/ SHOW LINKS: Let's connect: https://linktr.ee/candlebusinesscoach Make sure you subscribe/follow so you don't miss any future episodes. And if you enjoyed this episode, please leave a rating and a review ✨
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Ep147: Candle maker conversation with Alicia (Highland Home Fragrance) #2
Candle maker Alicia from Highland Home Fragrance joins me on the podcast again. We first spoke on the podcast over a year ago, so let's dive back into Alicia's journey and see what she's been up to and the reasons behind her wholesome, wholesale success. In this episode we chat about: - Why consciously choosing to push past your comfort zone is essential for growth. - How important connection is with your customers and potential customers. - Why optimising your website is crucial for increasing sales. ---------- ALICIA'S LINKS: Instagram: https://www.instagram.com/highlandhomefragrance/ Website: https://www.highlandhomefragrance.com.au/ SHOW LINKS: Let's connect: https://linktr.ee/candlebusinesscoach Make sure you subscribe/follow so you don't miss any future episodes. And if you enjoyed this episode, please leave a rating and a review ✨
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Ep146: Candle maker conversation with Gina & George (Aretii Naturals)
Candle makers Gina & George from Aretii Naturals join me on the podcast to discuss all things candles and their candle making journey. In this episode we chat about: - Why it's crucial to strive for excellence (not perfection) in your business and life. - The importance of going all in and being laser-focused with your goals. - How zooming in on connecting with your potential customers makes all the difference. ---------- GINA & GEORGE'S LINKS: Instagram: https://www.instagram.com/aretiinaturals/ Website: https://www.aretiinaturals.com.au/ SHOW LINKS: Let's connect: https://linktr.ee/candlebusinesscoach Make sure you subscribe/follow so you don't miss any future episodes. And if you enjoyed this episode, please leave a rating and a review ✨
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Ep145: Bring on 2025
It's 2025 my friend - let's set some goals and achieve them over the next 12 months. In today's episode I'm sharing some personal and business goals, and I'd love to hear what your goals are too! ---------- SHOW LINKS: Let's connect: https://linktr.ee/candlebusinesscoach Make sure you subscribe/follow so you don't miss any future episodes. And if you enjoyed this episode, please leave a rating and a review ✨
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Ep144: Candle maker conversation with Terrence (Hex & Boon)
Candle maker Terrence from Hex & Boon joins me on the podcast to discuss all things candles and his candle making journey. In this episode we chat about: - How candle making is a way to unlock hidden skills and creativity. - Why nurturing resilience helps you grow your self-confidence and grit. - The importance of showing up in your business, especially if it means extending your comfort zone. ---------- TERRENCE'S LINKS: Instagram: https://www.instagram.com/hexboon/ Website: https://hexandboon.com/ SHOW LINKS: Let's connect: https://linktr.ee/candlebusinesscoach Make sure you subscribe/follow so you don't miss any future episodes. And if you enjoyed this episode, please leave a rating and a review ✨
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Ep143: Candle maker conversation with Josh & Jenna (J Squared Candle Co)
Candle makers Josh & Jenna from J Squared Candle Co join me on the podcast to discuss all things candles and their candle making journey. In this episode we chat about: - Why it's important to celebrate the small wins and feel joy along the journey. - How to overcome the mental challenges that come with starting and building a business. - The importance of infusing your personality into your brand. ---------- JOSH & JENNA'S LINKS: Instagram: https://www.instagram.com/jsquaredcandleco/ SHOW LINKS: Let's connect: https://linktr.ee/candlebusinesscoach Make sure you SUBSCRIBE so you don't miss any future episodes. And if you enjoyed this episode, please leave a rating and a review ✨
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Ep142: Candle maker conversation with Luisa (White House Scents)
Candle maker Luisa from White House Scents joins me on the podcast to discuss all things candles and her candle making journey. In this episode we chat about: - The power in asking for what you want (because not asking means it's a no). - Why family is the most important aspect to nurture when growing your business. - How having clarity with your journey will lead you to your goals. ---------- LUISA'S LINKS: Instagram: https://www.instagram.com/whitehouse_scents/ Website: https://www.whitehousescents.com.au/ SHOW LINKS: Let's connect: https://linktr.ee/candlebusinesscoach Make sure you SUBSCRIBE so you don't miss any future episodes. And if you enjoyed this episode, please leave a rating and a review ✨
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Ep141: Candle maker conversation with Andrew (Port Fairy Candle Co.)
Candle maker Andrew from Port Fairy Candle Co. joins me on the podcast to discuss all things candles and his candle making journey. In this episode we chat about: - The ups and downs of running a candle business whilst also working full-time. - Why it's important to celebrate the small wins, and not put too much pressure on yourself. - How connecting with your followers/community is the key to growing a successful business. ---------- ANDREW'S LINKS: Instagram: https://www.instagram.com/portfairycandleco/ Website: https://www.portfairycandlecompany.com.au/ SHOW LINKS: Let's connect: https://linktr.ee/candlebusinesscoach Make sure you SUBSCRIBE so you don't miss any future episodes. And if you enjoyed this episode, please leave a rating and a review ✨
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Ep140: The beginning of a candle maker's journey with Lena
In a previous podcast episode I asked my listeners to contact me if they were a brand new candle maker and wanted to be on the podcast so we could record the beginning of their journey. The lovely Lena reached out, and we recorded this episode together. In this episode we chat about: - The importance of trying new things along your journey. - Why doing research is so important. - How being motivated by other candle maker's success is a powerful tool. ---------- LENA'S LINKS: Instagram: https://www.instagram.com/lovelywicksandcakes/ SHOW LINKS: Let's connect: https://linktr.ee/candlebusinesscoach Make sure you SUBSCRIBE so you don't miss any future episodes. And if you enjoyed this episode, please leave a rating and a review ✨
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Ep139: Candle Maker Connections #5
Welcome to the fifth episode in our Candle Maker Connections series. This time I'm joined by Crystal, Alicia, Andrew, Sue and Jenni to talk about one of the most important conversations - burnout and overwhelm. In this episode we chat about: - How to recognise when you're feeling the effects of burnout. - Why outsourcing helps relieve the pressure. - Ways to cope and manage the experience of overwhelm. ---------- SHOW LINKS: - Free and confidential mental health coaching for small business owners: https://business.gov.au/grants-and-programs/newaccess-for-small-business-owners - Medicare bulk billed psychology online: https://someone.health/ - Let's connect: https://linktr.ee/candlebusinesscoach Make sure you SUBSCRIBE so you don't miss any future episodes. And if you enjoyed this episode, please leave a rating and a review ✨
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Ep138: Where I've been…
After almost 3 months with no new podcast episodes, I thought it about time to explain where I've been and what's been going on… Tune into this short episode to hear about the direction of the podcast. ---------- SHOW LINKS: Let's connect: https://linktr.ee/candlebusinesscoach Make sure you SUBSCRIBE so you don't miss any future episodes. And if you enjoyed this episode, please leave a rating and a review ✨
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Ep137: Candle maker conversation with Rohana (Coastal Home and Body)
Candle maker Rohana from Coastal Home and Body joins me on the podcast to discuss all things candles and her candle making journey. In this episode we chat about: - Why pre-planning your day is the difference between being productive and not busy. - The power that comes from showing up authentically in your business. - How finding motivation and inspiration because of our loved ones helps us to keep persevering. ---------- ROHANA'S LINKS: Instagram: https://www.instagram.com/coastalhomeandbody/ Website: https://coastalhomeandbody.com.au/ SHOW LINKS: Let's connect: https://linktr.ee/candlebusinesscoach Make sure you SUBSCRIBE so you don't miss any future episodes. And if you enjoyed this episode, please leave a rating and a review ✨
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Ep136: Candle Craft success stories: Jules & Amanda share their journey
The beautiful Jules & Amanda share their experiences of being past Candle Craft students. In this episode we talk about what's included in the course, and also deep dive into the empowerment that comes with being connected with your purpose and being guided along your journey. Candle Craft enrolments are now open (until 1st September 2024) so if you're interested in joining this round, check out the link below: Learn more or sign up for Candle Craft: https://candlebusinesscoach.com.au/candle-craft/ ---------- CONNECT WITH JULES & AMANDA: Jules: https://www.instagram.com/lunahaze.living/ Amanda: https://www.instagram.com/esch_candles/ SHOW LINKS: Let's connect: https://linktr.ee/candlebusinesscoach Make sure you SUBSCRIBE so you don't miss any future episodes. And if you enjoyed this episode, please leave a rating and a review ✨
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Ep135: Candle maker conversation with Nadia (Carbon Clear Candles)
Candle maker Nadia from Carbon Clear Candles joins me on the podcast to discuss all things candles and her candle making journey. In this episode we chat about: - How to prioritise competing tasks between business, family and life. - Why age is never a barrier in the pursuit of your goals. - The importance of recognising setbacks as opportunities for learning and growth. ---------- NADIA'S LINKS: Instagram: https://www.instagram.com/carbonclearcandles/ Website: https://carbonclearcandles.com/ SHOW LINKS: Let's connect: https://linktr.ee/candlebusinesscoach Make sure you SUBSCRIBE so you don't miss any future episodes. And if you enjoyed this episode, please leave a rating and a review ✨
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Ep134: Candle Craft - the online course for candle makers
Candle Craft is a 6-week online course for candle makers, and enrolments are now open for Round 3! In today's episode I'm sharing about the course and how it can help you transform and grow your candle business. In this episode I talk about: - What's included in the course. - Testimonials from past students. - FAQs. ---------- SHOW LINKS: Learn more and sign up for Candle Craft: https://candlebusinesscoach.com.au/candle-craft/ Let's connect: https://linktr.ee/candlebusinesscoach Make sure you SUBSCRIBE so you don't miss any future episodes. And if you enjoyed this episode, please leave a rating and a review ✨
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Ep133: Candle maker conversation with Jacquie (Cavendish Ave) #2
Candle maker Jacquie from Cavendish Ave joins me on the podcast again. We first spoke on the podcast over a year ago, so let's dive back into Jacquie's journey and see what she's been up to and how she's authentically and strategically growing her business. In this episode we chat about: - Why following your brand's voice is more important now than ever. - How educating yourself is about more than only business topics. - The power in saying no to opportunities that aren't aligned. ---------- JACQUIE'S LINKS: Instagram: https://www.instagram.com/cavendish.ave/ Website: https://www.cavendishavenue.com.au/ SHOW LINKS: Let's connect: https://linktr.ee/candlebusinesscoach Make sure you SUBSCRIBE so you don't miss any future episodes. And if you enjoyed this episode, please leave a rating and a review ✨
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Ep132: Simplified marketing with Allan Dib
Bestselling author and successful businessman Allan Dib joins me on the podcast to talk about his incredible book The 1-Page Marketing Plan. If you've ever been unsure who your target customer is, or struggled with your marketing, then this enlightening conversation will have you taking action in your business in no time. In this episode we chat about: - Why having extreme clarity about who your target market are, is central to your entire business. - How to determine whether your messaging is worth amplifying (via paid advertising). - The importance of sharing your journey of growth from humble beginnings. ---------- ALLAN'S LINKS: Website: https://leanmarketing.com/ Instagram: https://www.instagram.com/allandib/ SHOW LINKS: Let's connect: https://linktr.ee/candlebusinesscoach Make sure you SUBSCRIBE so you don't miss any future episodes. And if you enjoyed this episode, please leave a rating and a review ✨
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Ep131: Navigating your journey (with Kylie from Tiny Giraffe Art and Design) #2
The lovely Kylie from Tiny Giraffe Art and Design joins me on the podcast for the second time, this time to discuss the balancing act of life's different responsibilities. We also talk about feeling like impostors in our businesses and managing feelings of guilt and shame. In this episode we chat about: - The importance of believing in yourself and your business' success. - Why journaling is an act of self-care. - How to recognise when to let go of the boosters from your rocket (listen to the episode for this to make sense) ;) ---------- KYLIE'S LINKS: Instagram: https://www.instagram.com/tinygiraffe.co/ Website: https://www.tinygiraffe.co/ SHOW LINKS: Let's connect: https://linktr.ee/candlebusinesscoach Make sure you SUBSCRIBE so you don't miss any future episodes. And if you enjoyed this episode, please leave a rating and a review ✨
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Ep130: Candle Maker Connections #4
Welcome to the fourth episode in our "Candle Maker Connections" series. This time Jenni and Steph join me on the podcast to discuss all things websites - from choosing a website platform, to designing the various pages of your site, we deep dive into the realities of creating your own website and why the journey can be so challenging. In this episode we chat about: - The pros and cons of hiring a website developer vs doing it yourself. - Why you should celebrate when you launch your website. - How to navigate the emotional rollercoaster that often accompanies the website development journey. ---------- LINKS: Jenni: https://www.instagram.com/hamptonbotanic/ Steph: https://www.instagram.com/halt_homefragrancecompany/ SHOW LINKS: Let's connect: https://linktr.ee/candlebusinesscoach Make sure you SUBSCRIBE so you don't miss any future episodes. And if you enjoyed this episode, please leave a rating and a review ✨
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Ep129: Branding with intention and leading with intuition with Kat (Crafted Wild)
The beautiful Kat from Crafted Wild joins me on the podcast to talk about not only brand strategy, but to also contemplate female empowerment, soul nourishment, and connecting to ourselves and radiating our values and purpose out into the world through our business. This heart-warming conversation will leave you feeling inspired and connected. In this episode we chat about: - The beauty in giving yourself permission to desire more for your life. - Why your need to cultivate a healthy relationship with your business. - How to be both selfish and selfless in the pursuit of your goals and dreams. ---------- KAT'S LINKS: Website: https://craftedwild.co.uk/ Instagram: https://www.instagram.com/craftedwildstudio/ SHOW LINKS: Let's connect: https://linktr.ee/candlebusinesscoach Make sure you SUBSCRIBE so you don't miss any future episodes. And if you enjoyed this episode, please leave a rating and a review ✨
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Ep128: Illuminate your journey with coaching, connection and community
In today's episode I'm sharing the various ways I can support you with your business. From private coaching or joining the membership for candle makers (The Candle Makers Collective), to participating in my free Facebook group (Candle Business Hub) there are several ways I can help guide you along your candle making journey. ---------- SHOW LINKS: - The Candle Makers Collective (membership): https://candlebusinesscoach.com.au/the-candle-makers-collective/ - Private coaching (via Zoom): https://candlebusinesscoach.com.au/private-coaching/ - Discord Coaching Day: https://candlebusinesscoach.com.au/discord/ - Free Facebook group for candle makers: https://www.facebook.com/groups/candlebusinesshub - Download the Candle Business Roadmap: https://candlebusinesscoach.com.au/candle-business-startup-guide/ - Daily Motivation emails: https://www.candlebusinesscoach.com.au/dm-emails - Let's be Instagram friends: https://www.instagram.com/candlebusinesscoach/ Make sure you SUBSCRIBE so you don't miss any future episodes. And if you enjoyed this episode, please leave a rating and a review ✨
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Ep127: Candle maker conversation with Karen (PinkKatz)
Candle maker Karen from PinkKatz joins me on the podcast to discuss all things candles and her candle making journey. In this episode we chat about: - How having a business means constant evolution. - Why it's so important to be in love with your business and candle making journey. - The challenges that arise when you get stuck in research rabbit holes. ---------- KAREN'S LINKS: Website: https://pinkkatz.com/candles Facebook: https://www.facebook.com/profile.php?id=100092332181431 SHOW LINKS: - Discord Coaching Day: https://candlebusinesscoach.com.au/discord/ - The Candle Makers Collective (membership): https://candlebusinesscoach.com.au/the-candle-makers-collective/ - Free Facebook group for candle makers: https://www.facebook.com/groups/candlebusinesshub - Download the Candle Business Roadmap: https://candlebusinesscoach.com.au/candle-business-startup-guide/ - Daily Motivation emails: https://www.candlebusinesscoach.com.au/dm-emails - Let's be Instagram friends: https://www.instagram.com/candlebusinesscoach/ Make sure you SUBSCRIBE so you don't miss any future episodes. And if you enjoyed this episode, please leave a rating and a review ✨
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Ep126: Candle Maker Connections #3
Welcome to the third episode in our "Candle Maker Connections" series. This time Alicia, Sue and Jenni join me on the podcast to discuss candle making and candle businesses - specifically aimed at helping newer candle makers navigate those early days of their journey. In this episode we chat about: - The common mistakes new candle makers make. - Why safety (for yourself and your customers) is more important than a pretty candle. - How to price your candles and products to allow for profit and sustainability. ---------- LINKS: Alicia: https://www.instagram.com/highlandhomefragrance/ Sue: https://www.instagram.com/revamped_treasures/ Jenni: https://www.instagram.com/hamptonbotanic/ SHOW LINKS: - Discord Coaching Day: https://candlebusinesscoach.com.au/discord/ - The Candle Makers Collective (membership): https://candlebusinesscoach.com.au/the-candle-makers-collective/ - Free Facebook group for candle makers: https://www.facebook.com/groups/candlebusinesshub - Download the Candle Business Roadmap: https://candlebusinesscoach.com.au/candle-business-startup-guide/ - Daily Motivation emails: https://www.candlebusinesscoach.com.au/dm-emails - Let's be Instagram friends: https://www.instagram.com/candlebusinesscoach/ Make sure you SUBSCRIBE so you don't miss any future episodes. And if you enjoyed this episode, please leave a rating and a review ✨
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Ep125: Candle maker conversation with Sade (Hope Creations Candle Co) #2
In one of my earlier podcast episodes I asked my listeners to contact me if they were a brand new candle maker and wanted to be on the podcast so we could record the beginning of their journey (and to also do a follow up episode 12 months later). This time last year the beautiful Sade and I recorded her story as a new candle maker, so in today's episode we're chatting about the past 12 months and what the journey has been like for Sade. This is a lovely conversation that will encourage you along your path. In this episode we chat about: - The perseverance needed when obstacles come your way (in your business and personal life). - Why pauses in your business doesn't mean you've failed. - The importance of prioritising your personal growth journey. ---------- SADE'S LINKS: Instagram: https://www.instagram.com/hopecreationscandleco/ SHOW LINKS: - Discord Coaching Day: https://candlebusinesscoach.com.au/discord/ - The Candle Makers Collective (membership): https://candlebusinesscoach.com.au/the-candle-makers-collective/ - Free Facebook group for candle makers: https://www.facebook.com/groups/candlebusinesshub - Download the Candle Business Roadmap: https://candlebusinesscoach.com.au/candle-business-startup-guide/ - Daily Motivation emails: https://www.candlebusinesscoach.com.au/dm-emails - Let's be Instagram friends: https://www.instagram.com/candlebusinesscoach/ Make sure you SUBSCRIBE so you don't miss any future episodes. And if you enjoyed this episode, please leave a rating and a review ✨
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Ep124: A new chapter (exciting times!)
At first I was unsure if I was going to record and release this episode, but then I realised it was my own perception of fear holding me back, and as I always say and believe: when your goals and dreams are bigger than your fear, then nothing can get in your way of making it happen. Can't wait to hear what you think! MY NEW BUSINESS: Website: https://www.magnetisedmemories.com.au/ Instagram: https://www.instagram.com/magnetised.memories/ SHOW LINKS: - Discord Coaching Day: https://candlebusinesscoach.com.au/discord/ - The Candle Makers Collective (membership): https://candlebusinesscoach.com.au/the-candle-makers-collective/ - Free Facebook group for candle makers: https://www.facebook.com/groups/candlebusinesshub - Download the Candle Business Roadmap: https://candlebusinesscoach.com.au/candle-business-startup-guide/ - Daily Motivation emails: https://www.candlebusinesscoach.com.au/dm-emails - Let's be Instagram friends: https://www.instagram.com/candlebusinesscoach/ Make sure you SUBSCRIBE so you don't miss any future episodes. And if you enjoyed this episode, please leave a rating and a review ✨
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Ep123: Candle maker conversation with Michelle (Within the Chaos Candle Co) #2
Candle maker Michelle from Within the Chaos Candle Co joins me on the podcast again, to discuss all things candles. We first spoke on the podcast over 18 months ago, so let's dive into Michelle's journey and see what she's been up to and how she's intentionally growing her business. In this episode we chat about: - Why saying no to opportunities is a sign of strength. - How exhausting social media can be (in more ways than one). - The hidden power of jealousy. ---------- MICHELLE'S LINKS: Instagram: https://www.instagram.com/withinthechaoscandleco/ Website: https://withinthechaoscandleco.com/ SHOW LINKS: - Discord Coaching Day: https://candlebusinesscoach.com.au/discord/ - The Candle Makers Collective (membership): https://candlebusinesscoach.com.au/the-candle-makers-collective/ - Free Facebook group for candle makers: https://www.facebook.com/groups/candlebusinesshub - Download the Candle Business Roadmap: https://candlebusinesscoach.com.au/candle-business-startup-guide/ - Daily Motivation emails: https://www.candlebusinesscoach.com.au/dm-emails - Let's be Instagram friends: https://www.instagram.com/candlebusinesscoach/ Make sure you SUBSCRIBE so you don't miss any future episodes. And if you enjoyed this episode, please leave a rating and a review ✨
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Ep122: Candle Maker Connections #2
Welcome to the second episode in our series called "Candle Maker Connections." This time Alicia, Bec and Sue join me on the podcast to talk about all things social media. In this episode we chat about: - Why scheduling your social media content is a double edged sword. - The benefits (and drawbacks) of running paid ads. - How being authentic and showing up as your genuine self on socials is more important than the vanity numbers. ---------- LINKS: Alicia: https://www.instagram.com/highlandhomefragrance/ Bec: https://www.instagram.com/carnation_candles/ Sue: https://www.instagram.com/revamped_treasures/ SHOW LINKS: - Discord Coaching Day: https://candlebusinesscoach.com.au/discord/ - The Candle Makers Collective (membership): https://candlebusinesscoach.com.au/the-candle-makers-collective/ - Free Facebook group for candle makers: https://www.facebook.com/groups/candlebusinesshub - Download the Candle Business Roadmap: https://candlebusinesscoach.com.au/candle-business-startup-guide/ - Daily Motivation emails: https://www.candlebusinesscoach.com.au/dm-emails - Let's be Instagram friends: https://www.instagram.com/candlebusinesscoach/ Make sure you SUBSCRIBE so you don't miss any future episodes. And if you enjoyed this episode, please leave a rating and a review ✨
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Ep121: Hustling with intention with Karene (from Virtual Hustle)
If you've been considering outsourcing different tasks in your business but don't know where to begin, then you'll benefit listening to the lovely Karene from Virtual Hustle on the podcast today. In this episode we chat about: - Why outsourcing the tasks the don't bring you joy helps you have more time for the things that do light you up. - The importance of sharing who YOU are, more than sharing your products. - How investing in your business is investing in yourself. ---------- KARENE'S LINKS: Instagram: https://www.instagram.com/virtualhustle_/ Website: https://www.virtualhustle.biz/ SHOW LINKS: - Discord Coaching Day: https://candlebusinesscoach.com.au/discord/ - The Candle Makers Collective (membership): https://candlebusinesscoach.com.au/the-candle-makers-collective/ - Free Facebook group for candle makers: https://www.facebook.com/groups/candlebusinesshub - Download the Candle Business Roadmap: https://candlebusinesscoach.com.au/candle-business-startup-guide/ - Daily Motivation emails: https://www.candlebusinesscoach.com.au/dm-emails - Let's be Instagram friends: https://www.instagram.com/candlebusinesscoach/ Make sure you SUBSCRIBE so you don't miss any future episodes. And if you enjoyed this episode, please leave a rating and a review ✨
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Ep120: A new way to support you (Discord Coaching Day)
I've been thinking about the different ways I help candle makers transform and grow their business, and it occurred to me that there is another way that may be beneficial to you. I'm calling it the Discord Coaching Day. Listen to today's episode to learn more. SHOW LINKS: - Discord Coaching Day: https://candlebusinesscoach.com.au/discord/ - The Candle Makers Collective (membership): https://candlebusinesscoach.com.au/the-candle-makers-collective/ - Free Facebook group for candle makers: https://www.facebook.com/groups/candlebusinesshub - Download the Candle Business Roadmap: https://candlebusinesscoach.com.au/candle-business-startup-guide/ - Daily Motivation emails: https://www.candlebusinesscoach.com.au/dm-emails - Let's be Instagram friends: https://www.instagram.com/candlebusinesscoach/ Make sure you SUBSCRIBE so you don't miss any future episodes. And if you enjoyed this episode, please leave a rating and a review ✨
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Ep119: The power of Pinterest (with Simone Pavils)
Pinterest and SEO expert Simone Pavils joins me on the podcast to talk about the reasons why Pinterest is such a powerful marketing tool for your business. Simone is a beautiful and passionate entrepreneur and our chat will help kickstart or re-ignite your Pinterest journey. You will learn so much during our chat, so make sure you've got pen and paper ready! In this episode we chat about: - Why consistency is key when using Pinterest. - Simone's top 3 reasons for using a business Pinterest account. - The importance of offering more to your audience than just your products. ---------- SIMONE'S LINKS: Instagram: https://www.instagram.com/simonepavils/ Website: https://simonepavils.com/ SHOW LINKS: - The Candle Makers Collective (membership): https://candlebusinesscoach.com.au/the-candle-makers-collective/ - Free Facebook group for candle makers: https://www.facebook.com/groups/candlebusinesshub - Download the Candle Business Roadmap: https://candlebusinesscoach.com.au/candle-business-startup-guide/ - Daily Motivation emails: https://www.candlebusinesscoach.com.au/dm-emails - Let's be Instagram friends: https://www.instagram.com/candlebusinesscoach/ Make sure you SUBSCRIBE so you don't miss any future episodes. And if you enjoyed this episode, please leave a rating and a review ✨
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Ep118: Candle Maker Connections #1
Welcome to the first episode in our new series called "Candle Maker Connections." Alicia, Bec and Sue join me on the podcast to chat all about candles, as well as share tips and advice about making candles and running a candle business. This is a lovely conversation you don't want to miss. In this episode we chat about: - How to trust your instincts in business, even if it means completely pivoting. - Why you should NOT always listen to your customers. - Advice for new candle makers (our top 3 tips). ---------- LINKS: Alicia: https://www.instagram.com/highlandhomefragrance/ Bec: https://www.instagram.com/carnation_candles/ Sue: https://www.instagram.com/revamped_treasures/ SHOW LINKS: - The Candle Makers Collective: =$27/month premium membership option: https://candlebusinesscoach.com.au/the-candle-makers-collective/ =$7/month lite membership option: https://candlebusinesscoach.com.au/the-candle-makers-collective-order-page-lite/ - Free Facebook group for candle makers: https://www.facebook.com/groups/candlebusinesshub - Download the Candle Business Roadmap: https://candlebusinesscoach.com.au/candle-business-startup-guide/ - Sign up for my Daily Motivation emails: https://www.candlebusinesscoach.com.au/dm-emails - Let's be Instagram friends: https://www.instagram.com/candlebusinesscoach/ Make sure you SUBSCRIBE so you don't miss any future episodes. And if you enjoyed this episode, please leave a rating and a review ✨
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Ep117: Candle maker conversation with Cartier (Grace + Marie Candles) #2
Candle maker Cartier from Grace + Marie Candles joins me on the podcast (for the second time) to discuss all things candles and her candle making journey. We last spoke over 12 months ago, so let's dive into Cartier's journey and see what she's been up to and how her business has grown over the last year. In this episode we chat about: - How when we're faced with challenges, it gives us the biggest opportunity for growth. - Why the pre-launch phase is a crucial aspect of bringing in new products to your business. - The importance of stopping to acknowledge our wins and successes along our journey, rather than only looking forward. ---------- CARTIER'S LINKS: Instagram: https://www.instagram.com/graceandmarie_/ Website: https://www.graceandmariecandles.com/ SHOW LINKS: - The Candle Makers Collective: =$27/month premium membership option: https://candlebusinesscoach.com.au/the-candle-makers-collective/ =$7/month lite membership option: https://candlebusinesscoach.com.au/the-candle-makers-collective-order-page-lite/ - Free Facebook group for candle makers: https://www.facebook.com/groups/candlebusinesshub - Download the Candle Business Roadmap: https://candlebusinesscoach.com.au/candle-business-startup-guide/ - Sign up for my Daily Motivation emails: https://www.candlebusinesscoach.com.au/dm-emails - Let's be Instagram friends: https://www.instagram.com/candlebusinesscoach/ Make sure you SUBSCRIBE so you don't miss any future episodes. And if you enjoyed this episode, please leave a rating and a review ✨
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Ep116: Candle Business Coach update #3
In today's episode I'm sharing my experience of the Australian Soap & Candle Conference, and chatting with you about the upcoming Candle Maker Connections podcast series. And don't forget about my $7 ebooks and the free Candle Business Startup Guide. ---------- SHOW LINKS: - $7 ebook: Wholesale guide = https://candlebusinesscoach.com.au/wholesale-guide/ - $7 ebook: Market stall guide = https://candlebusinesscoach.com.au/market-guide/ - $7 ebook: Social media planner = https://candlebusinesscoach.com.au/social-media-planner/ - The Candle Makers Collective: =$27/month premium membership option: https://candlebusinesscoach.com.au/the-candle-makers-collective/ =$7/month lite membership option: https://candlebusinesscoach.com.au/the-candle-makers-collective-order-page-lite/ - Free Facebook group for candle makers: https://www.facebook.com/groups/candlebusinesshub - Download the Candle Business Roadmap: https://candlebusinesscoach.com.au/candle-business-startup-guide/ - Sign up for my Daily Motivation emails: https://www.candlebusinesscoach.com.au/dm-emails - Let's be Instagram friends: https://www.instagram.com/candlebusinesscoach/ Make sure you SUBSCRIBE so you don't miss any future episodes. And if you enjoyed this episode, please leave a rating and a review ✨
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ABOUT THIS SHOW
How do I start making candles? How do I grow my candle business? What's the secret to success?Starting and growing a candle business is a journey. Join your host, Kirsty Allen, as she shares everything she's learned from her experience of starting and developing her candle business. You'll also hear from relevant guests, have your questions answered and learn about all things related to the craft of candle making.Every Tuesday, you can expect actionable tips, strategies and mindset advice to help you with your candle journey. Whether you're a new candle maker or an experienced chandler, this is the show for you.
HOSTED BY
Kirsty Allen
CATEGORIES
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