EP156: Rebuilding sportsbook UX for eSports and traditional betting

from iGaming World: Day to Day · host SiGMA Group

Join SiGMA World for an insightful discussion on rebuilding sportsbook user experiences at the intersection of traditional sports and eSports. Discover how operators are adapting platforms for diverse audiences, integrating gamification, micro-betting, and hyper-personalisation, while balancing speed, reliability, and user engagement.Learn about emerging trends in real-time betting, AI-driven customisation, and creating ecosystems that keep players engaged. Essential viewing for operators, developers, and industry enthusiasts aiming to innovate in sportsbook product design.Host: Shirley Xerxen, Head of News, SiGMA WorldGuest: - Glenn Debattista, CEO of BetStarters- Ivan Pervoi, CEO of AusPokies- Adam Calleja Urry, Business Development Director at BetConstructConnect with the iGaming community: ⁠⁠⁠⁠⁠https://linktr.ee/sigmaworld⁠

Episode metadata supplied by the publisher feed · Published Oct 16, 2025

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EP156: Rebuilding sportsbook UX for eSports and traditional betting

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This episode was published on October 16, 2025.

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