EP16 | 如何把專業煉成護城河？講師必知「知識產品生態系」佈局秘辛 Ft.彭建文老師【與台上的距離】 #彭建文 #講師圈內話 #講師品牌經營 #顧問品牌經營

不少人以為當講師就是「簡報做漂亮、課程講得好，自然會有客源」，但真正踏出企業體制後，才發現光靠一門課單打獨鬥，不僅容易陷入削價競爭，還得面臨體力有限、不擅長行銷與 SEO 的現實困境。要讓專業知識成為一門永續事業，你需要的是「生態系思維」！本集《與台上的距離》特別邀請到——品碩創新執行長「彭建文老師」！老師分享如何將「生態系 Ecosystem」概念導入知識產品，圍繞核心主題串聯專欄、Podcast、線上課、實體教具與落地輔導，築起強韌的品牌護城河打造永續經營！ 🎧分享綱要借鏡 Apple 生態系，把單一課程擴展為多元產品線！新手千萬別直接當 Freelancer：拆解企業背景講師最常犯的行銷短板與 4 大合作通路如何用獨門方法論與教具，建立別人抄不走的品牌護城河？管顧公司選人 4 大標準：背景、獨家題材、資金耐力與教學實務經驗突破 55 歲體力天花板：如何靠「企業輔導案」與「講師同溫層」持續疊代？永續經營 5 大避坑金律：預備 3 年生活費、切換業務心態到搶佔 AI 新課題！ 📍認識彭建文老師 https://pse.is/9hebl4 📍收聽彭建文老師頻道《職場冰淇淋》https://pse.is/9hebkj 📖彭建文老師新書《主管的最強工作術》https://bookstw.link/9mkhmm 💡圈內人心聲與 QA 交流 https://timingasia.pse.is/95nce2 💡加入 Line@ 接收第一手資訊 https://lin.ee/VWQ7ORO 💡訂閱電子報 https://timingasia.pse.is/95lgq3 -- Hosting provided by SoundOn

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EP16 | 如何把專業煉成護城河？講師必知「知識產品生態系」佈局秘辛 Ft.彭建文老師【與台上的距離】 #彭建文 #講師圈內話 #講師品牌經營 #顧問品牌經營

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This episode was published on September 17, 2026.

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