EP1603 Part 3 of 5 | The Real Risk in Growing a Coffee Brand (Nawar Adra) | Map It Forward

Advertising SponsorWant to join our Map It Forward Monthly Community Discussion Group? Head to https://patreon.com/mapitforward to join the community by signing up to the "Roasted Coffee" tier for 20 USD per month. Find other like-minded people in the coffee industry.Episode DescriptionThis is episode 3 of a 5-part series with Stitch Coffee founder, Nawar Adra, and Map It Forward Founder, Lee Safar. In this series of The Daily Coffee Pro Podcast by Map It Forward, we’re discussing what it takes to expand a coffee business in this economy, and this episode goes straight to the heart of growth: risk.Nawar explains that he doesn’t see risk as a spreadsheet exercise alone. He sees it through hospitality, human interaction, and what a brand can make people feel. That perspective shapes how he thinks about expansion into China, how he handles difficult customer interactions, and why engagement often matters more than trying to impress people with coffee jargon.Lee and Nawar also talk about generosity as a growth tool, saying no to deals that look good too quickly, investing in technology as a strategic barrier, and why branding can be an even bigger risk than people. This is a candid conversation about instinct, discipline, founder ego, and what it really means to build something bigger than yourself.Connect with Nawar Adra and Stitch Coffee here:- https://www.instagram.com/stitch.coffee/ - https://stitch.coffee/- https://www.instagram.com/nawar.adra/- https://www.linkedin.com/in/nawar-adra-12909516a/If you found this episode valuable, make sure you’re subscribed to the podcast and follow along for the rest of this 5-part series. In the next episode, we explore how global geopolitics is impacting food supply chains.***************************************About Map It Forward The Daily Coffee Pro is produced by Map It Forward, supporting coffee professionals globally across the supply chain.Website: https://mapitforward.coffeeMailing list: https://mapitforward.coffee/mailinglistPatreon: https://www.patreon.com/mapitforwardInstagram: https://www.instagram.com/mapitforward.coffee/Contact: [email protected]