Ep161: Candle maker conversation with Lily (Hangtight Homemade)

In today's episode, I'm chatting with Lily from Hangtight Homemade about the real, behind-the-scenes side of running her candle business. We talk about something that doesn't get discussed enough - how connecting with your customers is what helps you transcend the transaction. Because when people feel connected to you and your brand, they're not just buying a candle… they're buying the story, the experience and the relationship behind it. Lily also shares her thoughts on trusting your instincts as a business owner, while still being open to hearing different perspectives along the way. Sometimes the best growth happens when you balance both. If you've ever wondered how to build deeper connections with your customers while staying true to your vision, this conversation is for you.   ----------   LILY'S LINKS: IG: https://www.instagram.com/hangtighthomemade/ Website: https://hangtighthomemade.sumupstore.com/   SHOW LINKS: Community: https://www.skool.com/candle-collective Coaching: https://candlebusinesscoach.com.au/private-coaching/ FREE e-book: https://candlebusinesscoach.com.au/10-strategies/ Market stall e-book: https://candlebusinesscoach.com.au/market-guide/   Make sure you subscribe/follow so you don't miss any future episodes. And if you enjoyed this episode, please leave a rating and a review ✨