EP1612 Part 2 of 5 | How Data Visibility Changes Coffee Farming (Ciro Gelvez) | Map It Forward

Advertising SponsorThis episode is brought to you by Map It Forward Podcast Advertising. Interested in advertising on this podcast. Email [email protected] to learn more.Episode DescriptionThis is episode 2 of a 5-part series with agro-tech company cofounder and CEO, Ciro Gelvez from WSeeds and Map It Forward Founder, Lee Safar. In this series of The Daily Coffee Pro Podcast by Map It Forward, we're discussing technology and the coffee supply chain, and what becomes possible when farm-level data is captured, managed, and used in ways that actually help coffee farmers make better business decisions.In this episode, Lee and Ciro move from data collection into data visibility: what changes when farmers can actually see, compare, and use the information from their farms.Lee frames the conversation through a question Map It Forward has asked for years: who is making the money in the coffee supply chain, and why is it so hard to answer that without data visibility? Ciro brings that question back to the farm level and explains how visibility helps farmers understand flowering, harvest projections, quality consistency, risk, and operational performance.Connect with Ciro Gelvez and WSeeds here:https://wseeds.co/en/https://www.instagram.com/wseeds_col/https://www.linkedin.com/in/cirowseeds/If you found this episode valuable, make sure you’re subscribed to the podcast and follow along for the rest of this 5-part series. In the next episode, we explore how global geopolitics is impacting food supply chains.***************************************About Map It Forward The Daily Coffee Pro is produced by Map It Forward, supporting coffee professionals globally across the supply chain.Website: https://mapitforward.coffeeMailing list: https://mapitforward.coffee/mailinglistPatreon: https://www.patreon.com/mapitforwardInstagram: https://www.instagram.com/mapitforward.coffee/Contact: [email protected]