EP1613 Part 3 of 5 | Can Technology Trace Coffee Quality? (Ciro Gelvez) | Map It Forward

Advertising SponsorWant to join our Map It Forward Monthly Community Discussion Group? Head to https://patreon.com/mapitforward to join the community by signing up to the "Roasted Coffee" tier for 20 USD per month. Find other like-minded people in the coffee industry.Episode DescriptionThis is episode 3 of a 5-part series with agro-tech company cofounder and CEO, Ciro Gelvez from WSeeds and Map It Forward Founder, Lee Safar. In this series of The Daily Coffee Pro Podcast by Map It Forward, we're discussing technology and the coffee supply chain, and what becomes possible when farm-level data is captured, managed, and used in ways that actually help coffee farmers make better business decisions.In this episode, Lee and Ciro examine how technology can help trace coffee quality as it moves through the supply chain, and where the limits of that traceability begin.Ciro explains that quality consistency starts long before coffee leaves the farm. Farm activities, fertilization, pest and disease pressure, post-harvest practices, milling, fermentation, drying, and logistics can all affect the final cup. When those steps are recorded and correlated, farmers can better understand what produced a strong result and how to repeat it.Lee pushes into the harder question: quality is not only objective. Moisture, defects, residue limits, and transport conditions can be tracked more clearly, but sensory quality depends on the person cupping the coffee and the standards they use.Connect with Ciro Gelvez and WSeeds here:https://wseeds.co/en/https://www.instagram.com/wseeds_col/https://www.linkedin.com/in/cirowseeds/If you found this episode valuable, make sure you’re subscribed to the podcast and follow along for the rest of this 5-part series. In the next episode, we explore how global geopolitics is impacting food supply chains.***************************************About Map It Forward The Daily Coffee Pro is produced by Map It Forward, supporting coffee professionals globally across the supply chain.Website: https://mapitforward.coffeeMailing list: https://mapitforward.coffee/mailinglistPatreon: https://www.patreon.com/mapitforwardInstagram: https://www.instagram.com/mapitforward.coffee/Contact: [email protected]