EP1628 Part 3 of 5 | Technology Is Shifting Power in Coffee | Map It Forward (Lee Safar) | Map It Forward

Advertising SponsorWant to join our Map It Forward Monthly Community Discussion Group? Head to https://patreon.com/mapitforward to join the community by signing up for the "Roasted Coffee" tier for 20 USD per month. Find other like-minded people in the coffee industry. This community is open to all stakeholders in the coffee industryEpisode DescriptionThis is Part 3 of a 5-part solo series on The Daily Coffee Pro Podcast by Map It Forward, with founder and host, Lee Safar.Artificial intelligence has dominated conversations about technology over the past year, but the biggest transformation taking place in coffee isn't AI itself. It's the way technology is changing access to information, lowering barriers to entry, and redistributing power across the coffee value chain.In this episode, Lee explores how producers are finding new ways to connect directly with customers, how language barriers are disappearing, and why traditional advantages built on access to information are becoming less valuable than they once were. She also examines how technology is changing the way coffee businesses build relationships, make decisions, and compete in an increasingly connected world.Rather than asking whether technology will replace jobs, this conversation asks a more important question: what happens when technology changes who holds the power? From independent producers and small businesses to multinational corporations, every participant in the coffee industry is being challenged to rethink where they create value.This episode builds on the discussions around liquidity and changing consumer behaviour by exploring one of the biggest accelerators of change in coffee today. Technology isn't simply creating new tools. It's changing the structure of the industry itself.Connect with Lee Safar and Map It Forward here:- https://www.instagram.com/mapitforward.coffee- https://www.instagram.com/leesafar - https://www.linkedin.com/in/leesafar - https://mapitforward.coffee If you found this episode valuable, make sure you’re subscribed to the podcast and follow along for the rest of this 5-part series. In the next episode, we explore how global geopolitics is impacting food supply chains.***************************************About Map It Forward The Daily Coffee Pro is produced by Map It Forward, supporting coffee professionals globally across the supply chain.Website: https://mapitforward.coffeeMailing list: https://mapitforward.coffee/mailinglistPatreon: https://www.patreon.com/mapitforwardInstagram: https://www.instagram.com/mapitforward.coffee/Contact: [email protected]