EP163: Why Your Message Isn’t Connecting with Your Ideal Clients—and What to Do About It!

Does it seem like everyone else in your online niche is effortlessly selling out their programs? Meanwhile, you’re struggling to get people to sign up for your free stuff?So, what is it you’re missing? What do you need to do to find your ideal clients and get them excited about buying from you?On this episode of The Leadership Formula, I explain why your message isn’t connecting with your ideal clients, describing how ‘discounted authenticity’ isn’t sustainable and doesn’t feel good.I discuss what inspired me to start talking about the Enneagram to promote my coaching business, weighing in on why finding your ideal clients starts with understanding yourself and how the Enneagram can help.Listen in for insight on aligning the way you show up online with the way you show up in person and learn to take off your marketing mask and attract your ideal clients—simply by being YOU. What You Will Learn Why ‘discounted authenticity’ isn’t sustainable and doesn’t feel goodThe danger in trying to market to everyoneWhat inspired me to start talking about the Enneagram to promote my coaching businessWhy so many online business owners struggle to connect with their ideal clientsHow to use the Enneagram to find the root of what motivates youHow trying to be someone you’re not bankrupts you energeticallyWhy finding your ideal client starts with understanding yourselfHow the Enneagram helps you be fully YOUThe benefits of aligning the way you show up online and in person Connect with Tracytracyomalley.comwww.instagram.com/tracy_omalleywww.facebook.com/tracy.omalleytwitter.com/TracyOMallwww.linkedin.com/in/tracy-o-malley/ResourcesGRAB YOUR SPOT! Free Live Training!!: How to Find Your Ideal Clients Online and Get Them Excited to Buy from You >>> Only Time We Are Doing This Training in 2021: projectmewithtiffany.com/freelivetrainingBook an Enneagram Kickstarter Session: https://th400.infusionsoft.app/app/manageCart/showManageOrderRegister for Enneagram Experience Bundle: https://th400.infusionsoft.app/app/manageCart/showManageOrderApply for 1:1 Coaching with Tracy: http://tracyomalley.com/shop/1-1coaching/