EP1636 Part 1 of 5 | Why Brazil's Coffee Harvest Is Defying Expectations ( Jonas Leme Ferraresso ) Map It Forward

Advertising SponsorThis episode is brought to you by Arcadia Green Coffee, Colombian coffee exporters taking fresh green coffee from Colombia to the world, farm to roastery, direct. New office now open in the UK.Instagram: https://www.instagram.com/arcadiagreencoffee/WhatsApp: https://wa.me/353877871523Episode DescriptionThis is Part 1 of a 5-part series with Brazilian coffee agronomist Jonas Leme Ferraresso and Map It Forward Founder Lee Safar, exploring the realities of Brazil's 2026 coffee harvest, why expectations have shifted so dramatically, and what coffee professionals should actually be paying attention to.At the start of 2026, many analysts expected Brazil to produce a massive crop that would drive coffee prices significantly lower. But the reality on the ground has been very different.In this episode, Jonas explains what he's seeing across Brazil's producing regions, why early production estimates are changing, and how weather, harvest conditions, and farm-level realities are creating a much more complicated picture than market headlines suggest.This conversation lays the foundation for the rest of the series, where we explore market volatility, global trade, El Niño, fertilizer availability, and what these factors could mean for coffee businesses over the next two years.Whether you're a producer, exporter, importer, roaster, trader, or simply trying to understand what's happening in coffee right now, this series provides valuable context from someone working directly with coffee producers across Brazil.Connect with Jonas Leme Ferraresso here:https://www.instagram.com/jonascoffeeagronomist https://www.linkedin.com/in/jonas-leme-ferraresso If you found this episode valuable, make sure you’re subscribed to the podcast and follow along for the rest of this 5-part series. ***************************************About Map It Forward The Daily Coffee Pro is produced by Map It Forward, supporting coffee professionals globally across the supply chain.Website: https://mapitforward.coffeeMailing list: https://mapitforward.coffee/mailinglistPatreon: https://www.patreon.com/mapitforwardInstagram: https://www.instagram.com/mapitforward.coffee/Contact: [email protected]