Ep17 - From Skincare to Sofas: Lessons in Brand, Pricing & AI with Rebecka Håwi Ryde CEO MeliMeli

from Full Funnel Marketing by Keywordio · host Keywordio

In this episode, Rebecka Håwi Ryde CEO MELIMELI shares key insights from her journey—from agency life to leading Skincity through a major transition, and now building the premium furniture brand MeliMeli.You'll learn:What it takes to step into leadership during a brand’s transitionHow agency experience can shape e-commerce strategyLessons from shifting platforms and preserving pricing powerWhy owning your brand is essential to long-term successHow to communicate price increases without losing trustThe practical meaning of “pricing power” in a competitive marketWhat sustainability looks like beyond buzzwordsHow AI tools are transforming daily work across content and customer serviceWhether you're growing a DTC brand, managing digital operations, or exploring AI for team efficiency—this episode is packed with actionable takeaways.In the links you have access to all extra content discussed in the episod.Show LinksLUCA SERIEN MELIMELIThe Effectiveness EquationForbes - Warren Buffett on Pricing PowerConnect with us: Rebecka’s LinkedinJonas LinkedinLovisa's LinkedinEmail us: [email protected]@keywordio.comGet a quote from Keywordio

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This episode was published on July 23, 2025.

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