EP 17 Masami Sato: Woven In; Embedding Impact by Design -...

What this episode covers

Join host Vinny Tafuro for a conversation with Masami Sato, founder and CEO of B1G1, a Singapore-based social enterprise and certified B Corp that has generated over 395 million giving impacts across more than 50 countries. Masami traces her path from a shy, introverted young woman who left Japan at 20 with little money and no English, to food entrepreneur, to living alongside farmers in rural communities, and explains how each of those experiences led to a single transformative insight: that lasting change isn't built through grand gestures or deferred philanthropy, but through small, intentional actions woven into the everyday fabric of business. From the original "buy one, give one" spark to the fully evolved B1G1 movement, this episode explores what it looks like to design giving into a business from the ground up, and why that changes everything.Links ReferencedB1G1Masami SatoOne Percent for the Planet ★ Support this podcast ★

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Frequently Asked Questions

How long is this episode of Design Economics Podcast with Vinny Tafuro?

This episode is 57 minutes long.

When was this Design Economics Podcast with Vinny Tafuro episode published?

This episode was published on May 26, 2026.

What is this episode about?

Join host Vinny Tafuro for a conversation with Masami Sato, founder and CEO of B1G1, a Singapore-based social enterprise and certified B Corp that has generated over 395 million giving impacts across more than 50 countries. Masami traces her path...

Can I download this Design Economics Podcast with Vinny Tafuro episode?

Yes, you can download this episode by clicking the download button on the episode player, or subscribe to the podcast in your preferred podcast app for automatic downloads.