EP172: Cut the Guesswork with Real-Time Spend Models

In this insightful session, Yaroslav Babych, Chief Commercial Officer at ZM Team, delves into how real-time spend models are transforming the relationship between operators and affiliates in the iGaming industry. Exploring data transparency, traffic quality, and financial stability, Yaroslav breaks down why spend-based strategies are becoming the preferred model for performance-driven marketing teams. Gain exclusive insights into BI analytics, media buying challenges, and sustainable profitability in a fast-evolving digital market.Speaker: Yaroslav Babych, Chief Commercial Officer at ZM TeamConnect with the iGaming community: ⁠⁠⁠⁠⁠⁠https://linktr.ee/sigmaworld⁠