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EP177: Chris Grosso, CEO, Intersection episode artwork

EPISODE · Jul 12, 2022 · 34 MIN

EP177: Chris Grosso, CEO, Intersection

from Great Minds · host Advertising Week

This week on Great Minds we’re pleased to feature Intersection CEO Chris Grosso. Chris charts his career path from his early days, through his time at AOL and Hearst, to heading up one of the leading out of home technology companies in the world at Intersection. Chapters: 00:40 – 05:03 – Intersection CEO on his early career as an analyst 05:04 – 08:23 – Outdoor Media on the state of the media industry 08:23 – 14:31 – How did he manage the digital innovation group at NBC? 14:31 – 16:29 – The importance of distribution 16:30 – 18:10 – Are we giving too many companies too much power? 18:10 – 20:02 – Building the VOD business at Hearst Media 20:02 – 22:06 – The philosophical underpinnings of Intersection 22:06 – 24:30 – The focus on content programming and data driven advertising 24:31 – 31:14 – The growth trajectory of the company and where it is today Recorded content structured by Snackable.AI

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EP177: Chris Grosso, CEO, Intersection

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