EP178: Stephanie Fried, CMO, Fandom
from Great Minds Hosted by Advertising Week
On this episode of Great Minds we’re pleased to welcome Fandom CMO Stephanie Fried. Stephanie takes us on a journey through her career, from the early 2000 digital landscape, through her time at various industry giants, to her present role as CMO of Fandom. Chapters: 00:58 – 14:28 – Fandom’s Stephanie Fried on what she’s seeing in Washington DC 14:28 – 20:31 – What was the digital landscape like in the early 2000s? 20:34 – 33:04 – Views on ESPN, NBCU and Discovery 33:04 – 38:54 – Views on the path for brands in the last 20 years 38:59 – 43:29 – The Performance Lab 43:29 – 45:33 – The importance of partnership with brands 45:34 – 54:46 – Fandom, fan and San Diego Comic-Con Recorded content structured by Snackable.AI
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