EP18: Katie Shahan, Founder & CEO of Yarlow | "Women Folk & The Garage"

In this conversation, Katie Shahan, a founder and entrepreneur, shares her journey from working in a small business to starting her own startup, Yarlow. Katie discusses the importance of networking, building confidence, and the challenges of entrepreneurship, especially for women in tech. Katie emphasizes the need for genuine connections and support systems, exemplified by her initiative, EmpowerHer, which fosters a community for female entrepreneurs. The conversation also delves into the innovative features of Yarlow, an app designed to help homeowners manage their properties effectively, and Katie's vision for its future.   Takeaways: -Building a startup requires talking to customers, not just building in isolation. -Networking is crucial for building confidence and support in entrepreneurship. -EmpowerHer is a community for women entrepreneurs to connect and support each other. -Finding five reliable people in your network can significantly impact your entrepreneurial journey. -Yarlow aims to provide homeowners with essential maintenance tips and resources. -Transparency in business can lead to better customer relationships and feedback. -It's important to balance creativity with market needs in product development. -Engaging with your community can lead to unexpected opportunities and connections. -The app Yarlow is designed to help homeowners manage their properties effectively. -Entrepreneurship can be a lonely journey, but building a supportive network can alleviate that loneliness. Chapters 00:00 Introduction to Katie Shahan 01:22 Building a Startup: Lessons from the Garage 07:14 The Importance of Networking 11:01 EmpowerHer: Creating a Supportive Community 17:22 Yarlow: The Homeowner's Companion 23:15 The Journey of Entrepreneurship 27:40 Advice for Aspiring Entrepreneurs